The cracks are beginning to show, as the virus infections re-surge and rent collections for some units dip by as much as 18%. What does the pandemic mean for collections, pricing, leasing, development, investment and the regulatory environment at local, state and national levels? Most importantly, what does it mean for you and your business?

Join the Marcus & Millichap Multifamily Forum: Southern California in a re-imagined, all-digital, online conference format. Spanning ten days from August 11 through August 20, the conference has been organized in brief, easy-to-consume portions to minimize disruption to your work and personal life. Join live to interact directly with speakers through the Q&A feature, or view the recordings on your own time. Either way, don’t miss the group networking discussions that will allow you to connect with your peers directly to forge new connections and re-establish existing relationships.

Reasons to Attend:

  • Find out what top multifamily owners, managers, developers and investors are thinking and doing in the SoCal markets
  • Get the latest information on equity and debt financing for multifamily properties
  • Learn how the pandemic has affected your peers’ business and what they are doing about it
  • Pool your ideas on reopening plans and social amenity usage best practices
  • Discover the current thinking regarding future distressed buying opportunities
  • Explore how multifamily value add rehab is changing in light of the public health crisis
  • Identify new technology that is now suddenly more useful and relevant
  • Connect directly through one of the group networking discussions or the happy hour

What You Get:

  • 5 panels held on separate days to minimize the disruption to your schedule
  • Keynote with Bob Hart, CEO of TruAmerica Multifamily Investments
  • Market data presentation by Marcus & Millichap’s Senior Vice President – Multifamily Division
  • Special Workshop on New Tax Credits & Ancillary Income Opportunities
  • Recordings of each session to allow you to view or review when you like
  • Topical 30-minute group networking sessions following each panel
  • Closing 60-minute networking session with 8-person breakouts remixed every 12 minutes

Keynote Speaker

Bob Hart

Bob Hart
President & CEO
TruAmerica Multifamily

Who Speaks

Speakers at the Marcus & Millichap / IPA Multifamily Forums are typically senior executives and company leaders who lead teams that invest, own, develop and manage multifamily properties, as well as a curated selection of industry leaders from organizations that impact the multifamily asset class today.

Yat-Pang Au

Yat-Pang Au
Founder & CEO
Veritas Investments

Kim Bender

Kim Bender
Head – Property Management
Fairfield Residential

Elaine Breeze

Elaine Breeze
SummerHill Apartment Communities

Sean Burton

Sean Burton

Debra Carlton

Debra Carlton
EVP – Government Affairs
California Apartment Association

Lela Cirjakovic

Lela Cirjakovic
EVP – Operations
Waterton Residential

Charmaine Curtis

Charmaine Curtis
Curtis Development

Rachel Davidson

Rachel Davidson

Bob Hart

Bob Hart
President & CEO
TruAmerica Multifamily

Dean Henry

Dean Henry
Chief Executive Officer
Legacy Partners

Shanna Leal-Dion

Shanna Leal-Dion
VP – Property Management
Equity Residential

George Marcus

George M. Marcus
Marcus & Millichap

Hessam Nadji

Hessam Nadji
President & CEO
Marcus & Millichap

Kevin Ratner

Kevin Ratner
Forest City Enterprises

Michael Schall

Michael Schall
President & CEO
Essex Property Trust

John Sobrato

John A. Sobrato
Board Chairman & Trustee
Sobrato Organization

Meg Spriggs

Meg Spriggs
Managing Director
Multifamily Investments Group


Matt Sridhar

Matt Sridhar
Chief Executive Officer
Sridhar Equities

Jackie Todesco

Jackie Todesco
SVP – Asset Management
AvalonBay Communities

Sue Vickery

Sue Vickery
Managing Director
Trammell Crow Residential

Heather Wallace

Heather Wallace
Sares-Regis Group

Bill Witte

Bill Witte
Related California

Ron Zeff

Ron Zeff
Carmel Partners

Robin Zimbler

Robin Zimbler
Freebird Development

Who Speaks

Get Involved!

Samantha Williams
Event Director

Who Attends

The Marcus & Millichap Multifamily Forum: Southern California brings together hundreds of active multifamily developers, owners, investors, managers and operators. Over 1000 participants are expected for the Online Conference.

Past attending companies include:

  • 5Arch
  • Abner Company
  • Advent Properties
  • AFCO
  • AMCAL Multi-Housing
  • Ares
  • Arixa Capital
  • Armor Capital
  • AvalonBay Communities
  • Baks Investments
  • Bascom Group
  • Benedict Canyon Equities
  • Berkshire Group
  • BlackRock
  • Bridge Investment Group
  • Brixmor Property Group
  • Brookfield
  • Bueno Group
  • California Landmark
  • Canfield Development
  • Carmel Partners
  • CGI Strategies
  • Champion Real Estate Company
  • Citigroup
  • Clarion Partners
  • Clement Capital
  • Cowley Real Estate Partners
  • CVG Properties
  • Decron Properties
  • Diamond Hills Realty
  • Dinerstein Companies
  • Domuso
  • Dunleer Group
  • Equassure
  • Equity Residential
  • Eris Development
  • Fairfield Residential
  • Fifield Companies
  • Forest City Enterprises
  • FPA Multifamily
  • Gelt
  • Gibraltar Investment Partners
  • Glaser Family Properties
  • Hanover
  • Haven Realty Capital
  • Highland Realty Capital
  • Holland Partners
  • Holualoa Companies
  • IDS Real Estate Group
  • Integral Group
  • Interstate Equities
  • JADE Enterprises
  • JPI Companies
  • Kelton Capital
  • Kemper Development Company
  • Key Bridge Capital
  • Keystone Pinnacle
  • Laramar Group
  • Latco Enterprises
  • Legacy Partners
  • Lennar Multifamily
  • Loboda Properties
  • Lockton
  • Luxer One
  • MacFarlane Partners
  • Mack Real Estate Development
  • Majestic Realty
  • Mayer Capital Partners
  • MDT Properties
  • Mesa West Capital
  • MG Properties Group
  • Micropolitan
  • Miramac Capital
  • MJW Investments
  • Monem Corporation
  • NMS Properties
  • NNC Apartment Ventures
  • Nu Urban Residential
  • Pacific Apartment Homes
  • Pacific Urban Residential
  • Partners Capital
  • PeerStreet
  • Phoenix Group
  • Pinnacle Investments
  • Pinyon Group
  • Priya Living
  • Pro Residential
  • Prometheus Real Estate Group
  • Psomas
  • Raintree Partners
  • Red Capital Group
  • Regency Centers
  • Related California
  • Resmark
  • Rockdyne Enterprises
  • Sack Properties
  • Sandstone Properties
  • Sarco Investments
  • Sares Regis Group
  • Seritage Growth Properties
  • Star Building Group
  • StarPoint Properties
  • Steadfast Companies
  • SummerHill Housing Group
  • TCW Group
  • Trammell Crow Residential
  • Trion Properties
  • TruAmerica Multifamily
  • Universe Holdings
  • Urban Land Institute Los Angeles
  • Viceroy Investments
  • VisionWise Capital
  • Watt Companies
  • Western National Group
  • Winstar Properties
  • Wood Partners

Southern California Multifamily Online Conference 2020 Agenda

August 11 – 20, 2020

Schedule of Online Sessions

Tuesday, August 11
10:00 AM – 11:00 AM PDT

Multifamily State of Market: National vs. Southern California

Marcus & Millichap’s Senior Vice President – Multifamily Division, John S. Sebree, will present the current state of the market, comparing and contrasting trends across Southern California with key comparable apartment markets across the country. Learn how supply and demand for apartments interplay for key cities across Southern California and the West Coast, as well as key indicators of how the pandemic is shaping demand, rents and delivery of new units.

Presented by:

  • John S. Sebree, Senior Vice President – Multifamily Division, Marcus & Millichap

Tuesday, August 11
11:00 AM – 11:30 AM PDT

Group Networking Session: Economic, Demographic & Development Trends

Join this special networking session to discuss and debate key industry trends. Anticipated topics include: Future Demand: Suburban vs Urban, Distressed Investing Outlook, Economic & Demographic Changes.

Wednesday, August 12
10:00 AM – 11:00 AM PDT

Hero or Zero? The Future of Apartment Development & Investment Across Southern California

We are in unprecedented times. The state of the market 12 months ago seems like a bygone era. Just a short while ago, the biggest concern was rent control. That seems like a million years ago now. In 2020, we are faced with a global pandemic, social unrest and massive unemployment. And what’s more, California’s plans to reopen have been stymied for the time being. Developers are itching to get their pipelines restarted, while investors sit on the sidelines with piles of cash waiting to see how things will play out. How are these factors impacting the apartment industry across Southern California?

  • How have rental rates, rent payments and occupancy held up since March?
  • How is unemployment affecting the outlook for the apartment industry across SoCal?
  • Which cities across the region are suddenly more attractive in light of the pandemic?
  • Where is development restarting and what can we expect in light of reopenings?
  • How has the current situation affected construction costs, availability and timelines?
  • In what ways has the pandemic created new opportunities for distressed deals and projects?


  • Jim Markel, VP & Regional Manager – Encino, Marcus & Millichap


  • Kevin Kaberna, Executive Director – Investment, Greystar
  • Paul Keller, Chairman, Mack Development
  • Chad Sanderson, Senior Principal, Bascom Group
  • Neil Shekhter, CEO, NMS Properties

Wednesday, August 12
11:00 AM – 11:30 AM PDT

Group Networking Session: Apartment Development & Investment

Join this special networking session to discuss and debate issues raised in the Apartment Development & Investment panel. Anticipated topics include: Acquisitions & Equity Investment Headaches, Development & Construction Challenges, Construction Costs, Labor & Materials, among others.

Thursday, August 13
10:00 AM – 11:00 AM PDT

Rent Control? Ah, Yes, Those Were the Good Ol’ Days: A Regulatory Update

Remember 2019 and how the legislature somehow got rent control passed despite it being shot down by the voters of California? Remember what a terrible time that seemed? Welcome to the dystopian future where public health crises, eviction moratoriums and rent strikes are the new normal. Join this special session to hear the latest on the regulatory environment in a mid-pandemic world and how this will likely play out once the public health crisis has passed. What are the governor, the state legislatures, and the local mayors and councils doing, and how will it affect your multifamily business? Specifically, what is on the ballot for this fall? Prop 10 2.0?

  • Understand what current regulations are in force and how they affect multifamily
  • Learn the status of the court system and how this will impact landlord-tenant cases
  • Get the latest on rent default strategies and how to handle disputes
  • Hear how rent control plays into the current situation and how/where it will go into effect
  • Receive analysis on how the regulatory environment impacts valuations
  • Hear what top apartment property owners are doing and planning
  • Engage in a special Q&A with panelists to get answers to your questions


  • John S. Sebree, Senior Vice President – Multifamily Division, Marcus & Millichap


  • Barry Altshuler, EVP – Investments, Equity Residential
  • Tom Bannon, CEO, California Apartment Association
  • Jim Lapides, VP, National Multifamily Housing Council
  • John Millham, President, Prometheus Real Estate Group

Thursday, August 13
11:00 AM – 11:30 AM PDT

Group Networking Session: Impact of Multifamily Regulations

Join this special networking session to discuss and debate issues raised in the Multifamily Regulatory Update panel. Anticipated topics include: Rental Rates, Payments & Vacancy Problems, Eviction Moratoriums, Rent Strikes, Rent Cancellation, November 2020 Ballot Initiatives, among others.

Friday, August 14
10:00 AM – 11:00 AM PDT

Elections, Viruses & Protests, Oh My!: Multifamily Investment, Finance Velocity & Deal Flow in a Topsy-Turvy World

In the spring, the pandemic had derailed most deals, with only the most motivated of sellers proceeding to close. Meanwhile, equity sources largely pulled back waiting to see how the pandemic, unemployment and reopenings will affect rent payments, rent levels and occupancy rates, among other key metrics. Now that we’ve seen that rent collections are much better than feared, buyers are re-entering the market, driving new deals forward, some at discounts and some at or above pre-COVID prices. Lenders as well are starting to re-engage at acceptable LTVs. What’s next for multifamily capital markets, and will there be special opportunities created by the pandemic? Join this special online panel to learn more about the state of capital markets, both debt and equity for multifamily deals across Southern California.

  • How have deal terms and underwriting changed due to the pandemic?
  • How are banks and other lenders adjusting their LTVs and covenants?
  • Which equity investors are actively investing in deals right now?
  • Which types of deals have fallen out of favor and which are on the rise?
  • What unique opportunities has the current situation created for equity investors?


  • Tony Solomon, SVP & National Director, Marcus & Millichap Capital Corporation


  • Ash Baraghoush, Managing Director – Investments, Hanover Real Estate Investors
  • Alexa Mizrahi, Director, Lone Oak Fund
  • Keith Wasserman, Partner, Gelt

Friday, August 14
11:00 AM – 11:30 AM PDT

Group Networking Session: Multifamily Debt & Equity Sourcing

Join this special networking session to discuss and debate issues raised in the Multifamily Finance panel. Anticipated topics include: Deal Syndication & Equity Fundraising, Fund Formation, Refinancing & Borrowing Challenges, Mortgage Forbearance, among others.

Monday, August 17
10:00 AM – 10:30 AM PDT

Keynote: Bob Hart, President & CEO, TruAmerica Multifamily

Interviewed by:

  • John S. Sebree, Senior Vice President – Multifamily Division, Marcus & Millichap

Monday, August 17
11:00 AM – 11:30 AM PDT

VIP Networking Session: Invitation Required

Reserved for select multifamily principal attendees, speakers and conference sponsors, this special VIP reception allows industry leaders to connect directly.

Tuesday, August 18
10:00 AM – 11:00 AM PDT

New Exclusive Investment Opportunities Showcase

Join us for a 1-hour New Exclusive Listings presentation. Our team of Southern California Regional Managers will guide you through our inventory across the United States and Canada with a focus on Multifamily properties. These listings have been brought to market in the last 30 days and include new price reductions! A digital booklet containing these listings will be available to attendees.

Tuesday, August 18
11:00 AM – 11:30 AM PDT

Group Networking Session: Property Management / Multifamily Operations

Join this special networking session to discuss and debate issues raised in the Multifamily Property Management panel. Anticipated topics include: Reopening Plans & Amenity Usage, Staff & Resident Safety Amid COVID, Touchless Technology & Remote Management, among others.

Wednesday, August 19
8:30 AM – 10:00 AM PDT

Private Roundtable for Multifamily Development Leaders

This 90-minute online session is exclusive to multifamily development leaders.

This is an invite-only session. Contact Samantha Williams at If you are interested in participating.

Wednesday, August 19
10:00 AM – 11:00 AM PDT

The New Normal: Updated Strategies to Rethink the Rehab Game

Class C properties have been hit hardest by unemployment and non-payment of rent, while Class A properties have thus far been unscathed, although a prolonged period of economic depression could change that. The typical Value-Add strategy involves buying up B and C properties and upgrading them, if not to Class A, at least to a higher quality product that attracts higher paying tenants. How has the pandemic changed all that, and what is the outlook for the value-add rehab model?

  • How are the buyers finding and funding new deals in the SoCal today?
  • In what ways has the risk profile of acquiring older properties changed?
  • How has the pandemic affected value-add construction projects?
  • Will we see a wave of distressed selling and, if so, how big will it be?
  • How has the crisis changed the rehab business plan? Are social amenities now less valued?
  • Which technologies suddenly make a lot more sense to incorporate into refurbished properties?


  • Mike Rovner, CEO, Mike Rovner Construction


  • Marshall Boyd, Chief Executive Officer, Interstate Equities
  • Paul Kaseburg, CIO, MG Properties Group
  • Ryan Somers, President & CEO, Benedict Canyon Equities

Wednesday, August 19
11:00 AM – 11:30 AM PDT

Group Networking Session: Value Add Investing & Renovation Strategies

Join this special networking session to discuss and debate issues raised in the Multifamily Value Add panel. Anticipated topics include: Value-Add Business Plan Changes, Changes to Amenities in Light of COVID, Rehabbing Units During the Pandemic, among others.

Thursday, August 20
10:00 AM – 11:00 AM PDT

Get More Now: New Tax Credit & Incremental Ancillary Income Opportunities Workshop

  • Get the “Masterclass Playbook” on implementing enhanced Stimulus Plan offerings now
  • Learn how to maximize bonus depreciation, NOL carryback, immediate refunds and cash flow generators
  • Discover how you can monetize your apartment property rooftops with the 5G cell site installations

Presented by:

  • Mike D’Onofrio, Managing Director, Engineered Tax Services

Thursday, August 20
11:00 AM – 12:00 PM PDT

Southern California Multifamily Networking Reception

Join this special closing networking reception to connect with other attendees, meet new folks and reignite existing relationships. Breakout groups of 8 are remixed every 12 minutes to allow for a dynamic and fun way to wind up the conference.

Conference Chair

Marcus & Millichap

Founded in 1971, Marcus & Millichap is a leading specialist in commercial real estate investment sales, financing, research and advisory services, with more than 2,000 investment sales and financing professionals located throughout the United States and Canada. The firm has perfected a powerful system for marketing properties that combines investment specialization, local market expertise, the industry’s most comprehensive research, state-of-the-art technology, and relationships with the largest pool of qualified investors. In 2020 the firm closed 8,954 transactions with a value of $43.4 billion.

Institutional Property Advisors (IPA) is a unique platform created to support the needs of institutional and sophisticated private investors. IPA is centered around a select national network of institutionally qualified brokerage professionals and supported by a robust technology platform and highly regarded research. IPA’s unique combination of real estate investment expertise, industry-leading technology, superior support services and acclaimed research will offer customized solutions for the acquisition and disposition of institutional multifamily properties and portfolios.

Who Sponsors

Sponsors of the Marcus & Millichap / IPA Multifamily Forums are typically industry vendors and service providers looking to secure new business from medium to large sized multifamily and/or office portfolio operators.

Allen Matkins
ADT Security
Juniper Square
Kastle Systems
Lone Oak Fund
Millennium Flats
TCA Architects
Turnaround Solutions
Sheppard Mullin

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