Join us at the Marcus & Millichap / IPA Multifamily Forum: Northern California 2025 at the San Francisco Airport Marriott Waterfront on September 4, 2025. First held in 2013, the conference consistently brings together 450+ multifamily executives from across California, as well as national and regional multifamily owners, investors and developers active in Northern California markets. The conference addresses market rate multifamily, mixed use, affordable housing, residential condos and single-family built-to-rent property types.
This year, we look at the reality emerging as we enter a new cycle with significant challenges including uncertainty around tariffs. Asset & property management leaders are in a crunch to look for solutions as they are squeezed between increasing costs and stagnating rents. Meanwhile, capital markets are wavering, as it is unclear where interest rates will go from here, forcing owners, investors and developers to re-evaluate their capital strategies. Workouts and re-capitalizations are adding additional stress on the market, while developers struggle to keep active with an eye towards new starts that will deliver in 2027 and 2028 when deliveries are expected to be lower than average. Come connect with your peers to get the latest insights on capital markets, new development, operations, acquisitions & dispositions from market-leading apartment industry principals.
Join hundreds of principal owners, investors and developers on September 4, 2025 at the San Francisco Airport Marriott Waterfront for the Northern California Multifamily Forum 2025 for a day of in-person learning, idea sharing, deal making and networking. And don’t miss the special Welcome Reception on September 3!
Get Involved!
Registration & Event Questions
Marissa Monroe
Registration Manager
marissa@greenpearlevents.com
Sponsorship & Exhibits
Angela Bright
Head of Partnerships
angela@greenpearlevents.com
Panels & Roundtables
Samantha Williams
Event Director
sam@greenpearlevents.com
Featured Past Speakers:
Speakers at the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically senior executives and company leaders who own, invest and/or develop multifamily properties in the greater region, as well as a curated selection of industry leaders from organizations that impact the industry. We are currently recruiting speakers for the 2025 conference. Contact Samantha Williams at sam@greenpearlevents.com to inquire.
Past speakers include:
Barry Altshuler
EVP – Investments
Equity Residential
Zach Anderson
Development Partner
Hanover Company
Angela Biggs
Managing Director
Investment
Grosvenor
Marshall Boyd
Co-President & CIO
Interstate Equities
Jerry Brand
Executive Director
Greystar
Elaine Breeze
SVP – Development
SummerHill Housing Group
Greg Christopher
SVP – Development
Carmel Partners
Brian Chuck
Managing Principal
Calvera Partners
Ziv Cohen
Chief Investment Officer
Resmark
Joe Coleman
Chief Operating Officer
Decron Properties
Michael Covarrubias
Chairman & CEO
TMG Partners
Charmaine Curtis
Principal
Curtis Development
Cameron Falconer
Deputy Head of Capital Markets
Hines
David Feinberg
Chief Investment Officer
Sack Capital Partners
Dara Friedman
Managing Director
BentallGreenOak
Jack Gardner
President & CEO
John Stewart Company
Michael Ghielmetti
President
Signature Development Group
Laura Hall
President & CEO
EAH Housing
Bob Hart
Chief Executive Officer
TruAmerica Multifamily
Jesse Herzog
Managing Director
Northern California
Quarterra
Drew Hudacek
Chief Investment Officer
Development Properties
Sares Regis Group
Dan Kaplan
Chief Investment Officer
FPA Multifamily
John Kennedy
Managing Director
Head of RE Asset Management
Barings
Amanda Lindberg
Chief Investment Officer
Acacia Capital
Frank Liu
Managing Director
Canyon Partners
Mark MacDonald
Co-Founding Principal
DM Development
Trisha Malone
President & CIO
Anton Development Partners
Luca Mangini
Co-CIO
Bridge Partners
George M. Marcus
Chairman
Marcus & Millichap
Doug McDonald
President
SummerHill Apartment
Communities
Jasmine Nazari
Chief Operating Officer
Urban Green Investments
Al Pace
Chief Executive Officer
Pacific Urban
Brian Pianca
Senior Vice President
Trammell Crow Company
John Protopappas
Chief Executive Officer
Madison Park Financial
Rob Rosania
Founder
Maximus Real Estate Partners
Dan Safier
President & CEO
Prado Group
Jackie Safier
Chief Executive Officer
Prometheus Real Estate Group
Smitha Seshadri
EVP – Development
Bridge Housing
Vanessa Siebern
Chief Operations Officer
FPI Management
Ann Silverberg
CEO – Affordable
Related California
Andrew Silverman
Chief Operating Officer
Mosser Companies
John A. Sobrato
Founder & Chairman
Sobrato Organization
Meg Spriggs
Managing Director
Development
Lendlease
Trey Stafford
Head of Capital Markets
Fairfield
Jackie Todesco
SVP – Asset Management
AvalonBay Communities
Marco Vakili
Managing Director
Northern California
Alliance Residential Company
Percy Vaz
President
AMCAL Multi-Housing
Robert Wagner
Co-Founder & Managing Director
Sares Regis Group
of Northern California
Alex Waterbury
Managing Director
Head of U.S. Development
Starwood Capital Group
Julia Wilk
Managing Director
Wood Partners
Peter Wilson
Chief Executive Officer
PTLA Real Estate Group
Bill Witte
Chief Executive Officer
Related California
Featured Past Speakers
- Barry Altshuler, Executive Vice President – Investments, Equity Residential
- Zach Anderson, Development Partner, Hanover Company
- Angela Biggs, Managing Director – Investment, Grosvenor
- Marshall Boyd, Co-President & Chief Information Officer, Interstate Equities
- Jerry Brand, Executive Director, Greystar
- Elaine Breeze, SVP – Development, SummerHill Apartment Communities
- Greg Christopher, SVP – Development, Carmel Partners
- Brian Chuck, Managing Principal, Calvera Partners
- Ziv Cohen, Chief Investment Officer, Resmark
- Joe Coleman, Chief Operating Officer, Decron Properties Corp.
- Michael Covarrubias, Chairman & Chief Executive Officer, TMG Partners
- Charmaine Curtis, Principal, Curtis Development
- Cameron Falconer, Deputy Head of Capital Markets, Hines
- David Feinberg, Managing Partner & CIO, Sack Capital Partners
- Dara Friedman, Managing Director, BGO
- Jack Gardner, President & Chief Executive Officer, John Stewart Company
- Michael Ghielmetti, President, Signature Development Group
- Laura Hall, President & CEO, EAH Housing
- Bob Hart, President and CEO, TruAmerica Multifamily
- Jesse Herzog, Managing Director – Northern California, Quarterra
- Drew Hudacek, Chief Investment Officer – Development Properties, Sares Regis Group
- Dan Kaplan, Chief Investment Officer, FPA Multifamily
- John Kennedy, Head of Real Estate Asset Management, Barings
- Amanda Lindberg, Chief Investment Officer, Acacia Capital
- Frank Liu, Managing Director, Canyon Partners
- Mark MacDonald, Co-Founding Principal, DM Development
- Trisha Malone, President & CIO, Anton Development Partners
- Luca Mangini, Co-CIO, Bridge Partners
- George Marcus, Chairman, Marcus & Millichap
- Doug McDonald, President, SummerHill Apartment Communities
- Jasmine Nazari, Chief Operating Officer, Urban Green Investments
- Al Pace, Chief Executive Officer, Pacific Urban Investors
- Brian Pianca, Senior Vice President, Trammell Crow Company
- John Protopappas, Chief Executive Officer & Co-Founder, Madison Park Financial
- Rob Rosania, Founder, Maximus Real Estate Partners
- Dan Safier, President & Chief Executive Officer, Prado Group
- Jackie Safier, Chief Executive Officer, Prometheus Real Estate Group
- Smitha Seshadri, EVP – Development, BRIDGE Housing
- Vanessa Siebern, Chief Operating Officer, FPI Management
- Ann Silverberg, Chief Executive Officer – NorCal NW Affordable, Related California
- Andrew Silverman, Chief Operating Officer, Mosser Companies
- John Sobrato, Founder & Chairman, Sobrato Organization
- Meg Spriggs, Managing Director – Development, Lendlease
- Trey Stafford, Head of Capital Markets, Fairfield
- Jackie Todesco, Senior Vice President – Asset Management, AvalonBay Communities
- Marco Vakili, Managing Director – Northern California, Alliance Residential
- Percy Vaz, President, AMCAL Multi-Housing
- Rob Wagner, Co-Founder & Managing Director, Sares Regis Group of Northern California
- Alex Waterbury, Managing Director & Head of U.S. Development, Starwood Capital Group
- Julia Wilk, Managing Director, Wood Partners
- Peter Wilson, Chief Executive Officer, PTLA Real Estate Group
- Bill Witte, Chairman & CEO, Related California
Agenda at a Glance:
Wednesday, September 3, 2025
5:30 pm – 8:00 pm
Welcome Reception (separate paid registration required)
Thursday, September 4, 2025
8:00 am – 9:00 am
Check-in & Networking Breakfast
8:20 am – 8:50 am
Pre-Event Morning Workshop
8:50 am – 9:00 am
Opening Remarks
9:00 am – 9:35 am
Northern California Multifamily Market Outlook Presentation
9:40 am – 10:25 am
Capital Strategies 2.0: Innovative Approaches to Equity and Debt for Multifamily Investments & Developments
10:30 am – 10:40 am
Morning Presentation
10:45 am – 11:30 am
Future Blueprint: Development Outlook for Affordable, Market Rate & Luxury Housing in Northern California
11:30 am – 12:00 pm
Networking Break with Refreshments
12:00 pm – 12:45 pm
Next-Gen Operations: Enhancing Apartment Performance Through People and Technology
12:50 pm – 1:00 pm
Afternoon Presentation
1:05 pm – 1:50 pm
Unlocking Opportunity: Navigating Multifamily Investments and Value Plays
1:50 pm – 2:20 pm
Networking Lunch
2:20 pm – 3:05 pm
Leadership Perspective: Navigating the Next Phase of the Multifamily Cycle
3:05 pm – 3:45 pm
Keynote Speaker
3:45 pm – 4:30 pm
Networking Reception
Welcome Reception:
The Welcome Reception will be held the evening prior to the conference at either the venue or a nearby location in San Francisco. The location is to be announced. The reception runs from 5:30 to 8:00 pm and includes drinks and finger food. Dress is typically business casual. The Welcome Reception is not included in the conference registration fee and requires a separate paid registration.
Private Roundtables:
The Private Roundtable is a closed-door, invite-only, off-the-record group conversation among 12 to 15 handpicked, invited executives. Led by a chairperson, the session is 90 minutes allowing for a candid conversation among peers to share information, compare notes and generate ideas on industry challenges. Topics are determined in the week prior to the conference and sourced directly from participants.
What participants get out of the Private Roundtable:
Participants love the roundtables because they offer an opportunity to get beyond the public information to a more in-depth solutions-focused conversation that is confidential. The goal is that everyone walks away a bit wiser with more tools in their toolbox, as well as some new or renewed connections. Private roundtables are more exclusive and include more senior executives. Private roundtable participants are considered “Featured Participants” and are listed in the event materials alongside other speakers.
Who can join a Private Roundtable:
Private Roundtable participants are selected in advance of the conference and require an invitation to join. Each roundtable participant must meet selection criteria of the specific roundtable to be considered for an invitation to that roundtable. If you do not meet the criteria, you can still gain access via sponsorship, pending availability. Sponsored spots on roundtables are extremely limited. Inquire with Samantha Williams at sam@greenpearlevents.com about joining a Private Roundtable.
9:45 am – 11:15 am
Multifamily Operators Private Roundtable
9:45 am – 11:15 am
Multifamily Investors Private Roundtable
12:00 pm – 1:30 pm
Multifamily Developers Private Roundtable
12:00 pm – 1:30 pm
Capital Markets Private Roundtable
Attendee Stats:
Average Attendance
Attendee Ratio
Principal Ratio
Past Attending Organizations:
The Marcus & Millichap / IPA Multifamily Forum: Northern California brings together hundreds of active multifamily developers, owners, investors, managers and operators. Both private capital and institutional players are well represented at the conference. The conference is a great place to meet with both capital and operating partners active in the multifamily space in California.
Past attending companies include:
- Acacia Capital
- AJ Craig Development
- Alliance Residential Company
- Altus Equity Group
- AMCAL Multi-Housing
- Anton Development Partners
- Ares Management
- AvalonBay Communities
- Barings
- BentallGreenOak
- Berger Enterprises
- Bozzuto
- Braddock and Logan
- Bridge Housing
- Build
- Calvera Partners
- Canyon Partners
- Carmel Partners
- Coastline Real Estate Advisors
- Core Companies
- Cumberland Holdings
- Curtis Development
- Decron Properties Corp.
- Demmon Partners
- DKD Property Management Company
- DM Development
- East Bay Asian Local Development Corp.
- Elevation Properties
- Emerald Fund
- Encore Capital Management
- Equity Residential
- Essex
- Fairfield
- FivePoint
- Forge Development Partners
- FPA Multifamily
- FPI Management
- Freebird Development Company
- Gelt
- Greystar
- Grosvenor
- Grupe Management Company
- Housing Industry Foundation
- Hudson McDonald
- Interstate Equities
- JB Matteson
- John Stewart Company
- JTH Worldwide
- KB Home
- Kennedy Wilson
- Klingbeil Capital Management
- L37 Partners
- Lendlease
- MacFarlane Partners
- Madison Park Financial
- Maximus Real Estate Partners
- MG Properties Group
- Mitsui Fudosan America
- MJD Capital Partners
- MNM Partners
- Mosser Companies
- National Multifamily Housing Council
- Old Adobe Management
- Open Door Development
- Pacific Urban Investors
- Page Mill Realty
- Partners Capital Solutions
- Prado Group
- Prometheus Real Estate Group
- PTLA Real Estate Group
- Quarterra
- RAD Urban
- Raintree Partners
- Ratner Property Management
- Related California
- Resmark
- Sack Properties
- Sares Regis Group
- Sares Regis Group of Northern California
- Security Properties
- Sequoia
- Sequoia Realty Services
- Seven Hills Properties
- Shea Properties
- Signature Development Group
- SKS
- Sobrato Organization
- Spieker Companies
- Sridhar Equities
- Starwood Capital Group
- SummerHill Housing Group
- TMG Partners
- Trammell Crow
- Tricon Capital Group
- TruAmerica Multifamily
- Veritas Investments
- Windy Hill Property Ventures
- WinnCompanies
- Wood Partners
- Worthing Capital
Hotel and Conference Venue:
Address: 1800 Old Bayshore Hwy, Burlingame, CA
Deadline to Book: August 12, 2025
Conference Chairs:
With over 2,000 investment sales and financing professionals located throughout the United States and Canada, Marcus & Millichap is a leading specialist in commercial real estate investment sales, financing, research and advisory services. Founded in 1971, the firm closed 8,954 transactions in 2020 with a value of approximately $43 billion. Marcus & Millichap has perfected a powerful system for marketing properties that combines investment specialization, local market expertise, the industry’s most comprehensive research, state-of-the-art technology, and relationships with the largest pool of qualified investors.
Institutional Property Advisors (IPA) is a unique platform created to support the needs of institutional and sophisticated private investors. IPA is centered around a select national network of institutionally qualified brokerage professionals and supported by a robust technology platform and highly regarded research. IPA’s unique combination of real estate investment expertise, industry-leading technology, superior support services and acclaimed research will offer customized solutions for the acquisition and disposition of institutional multifamily properties and portfolios.
Featured Conference Sponsors:
Who Sponsors:
Sponsors of the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically industry vendors and service providers looking to secure new business from medium to large sized multifamily and/or office portfolio operators. If you’d like to sponsorship information for the event, please contact Angela Bright at abright@greenpearlevents.com.
Past sponsors include:
Conference Organizer:
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