Northern California Multifamily is at an Inflection Point. This is Where You Get Clarity.
The Marcus & Millichap / IPA Multifamily Forum: Northern California returns for 2026 — bringing together 450+ owners, investors, operators and developers active across Northern California’s apartment markets for one high-impact day of insight, debate and deal-making.
Since 2013, this forum has been the region’s most trusted gathering for multifamily principals. This year, the stakes are higher than ever, with new opportunities finally emerging after years of challenges.
2026 Conference Agenda
A full day of programming built for principal decision-makers, not spectators:
- Market Intelligence — Current data and trend analysis across Northern California’s multifamily landscape
- Capital & Financing — Navigating debt, equity and refinancing in an uncertain rate environment
- Development Outlook — Pipeline realities, new start strategies and the road to 2028-2029 deliveries
- Acquisitions & Asset Management — How leading principals are buying, selling and managing through the cycle
- Operations & Technology — Solutions for the cost-revenue squeeze facing property managers right now
- Leadership Roundtable — Candid 12–18 month outlook from the people shaping the Northern California market
- PeerPods — Closed-door sessions for select participants (space is limited)
- 3+ Hours of Networking — Structured time with the peers and partners who matter most
Covering market rate multifamily, mixed-use, affordable housing, residential condos and single-family built-to-rent.
Wednesday, September 24, 2026 | Crowne Plaza Foster City-San Mateo
Join 450+ multifamily principals for a day of straight talk, sharp insight and real connections — at one of the most consequential moments the Northern California market has seen in years.
Start a day early: join us for the Welcome Reception on September 23rd.
The cycle is shifting. Be in the room where it gets figured out.
Get Involved!
Registration & Event Questions
Marissa Monroe
Registration Manager
marissa@greenpearlevents.com
Panels & Roundtables
Samantha Williams
Event Director
sam@greenpearlevents.com
2026 Speakers & PeerPod Participants
We are currently recruiting speakers and private roundtable participants for the 2026 conference. Contact Samantha Williams at sam@greenpearlevents.com to inquire.
Featured Past Speakers:
Speakers at the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically senior executives and company leaders who own, invest and/or develop multifamily properties in the greater region, as well as a curated selection of industry leaders from organizations that impact the industry.
Past speakers include:
Barry Altshuler
EVP – Investments
Equity Residential
Andy Ball
President
oWOW
Brooks Baskin
Chief Executive Officer
2B Living
Jeff Bosshard
President
Multifamily Operations
Woodmont Real Estate Services
Marshall Boyd
Co-President & CIO
Interstate Equities
Tracy Brunetti
Senior Managing Director
Greystar
Pat Calihan
Chief Investment Officer
Prometheus
Rob Calleja
Chief Financial Officer
Legacy Partners
Greg Campbell
CIO – Acquisitions
Benedict Canyon Equities
Tony Cardoza
Managing Director
Cityview
Brian Chuck
Managing Principal
Calvera Partners
Lauryn Coit Ackley
President
Coit Financial Group
Joe Coleman
Chief Operating Officer
Decron Properties
Rita Crawford
Executive Vice President
Sequoia Equities
Dana David
Principal & President
JB Matteson
Charlie Demmon
Partner
Demmon Partners
Marcus DuPlessis
Chief Operating Officer
Seven Hills Properties
Colin Ensley
Partner – Capital Markets
Fifth Space
David Feinberg
Managing Partner & CIO
Sack Capital Partners
Dara Friedman
Managing Director
BGO
Hailey Ghalib
Executive Managing Director
Affinius Capital
Michael Ghielmetti
President
Signature Development Group
Laura Hall
Chief Executive Officer
EAH Housing
Bob Hart
Chief Executive Officer
TruAmerica Multifamily
Jesse Herzog
Division President
Northern California
Quarterra
Drew Hudacek
Managing Partner & CIO
Sares Regis Group
of Northern California
Dan Kaplan
Chief Investment Officer
FPA Multifamily
Amanda Lindberg
Chief Investment Officer
Acacia Capital
Frank Liu
Managing Director
Canyon Partners
Real Estate
Sarah Malone
Senior Vice President
West Coast
Bozzuto
Trisha Malone
President & CIO
Anton Development Partners
Luca Mangini
Co-CIO
Bridge Partners
Doug McDonald
President
SummerHill Apartment
Communities
Al Pace
Chief Executive Officer
Pacific Urban
Investors
Ritesh Patel
Chief Investment Officer
Virtú Investments
Brian Pianca
Principal
Trammell Crow Company
Aaron Reuter
Head of Portfolio
Management & Investments
Veritas Investments
Cyrus Sanandaji
Founder & Managing Principal
Presidio Bay Ventures
Dan Schwaegler
Managing Director
Residential Development
Starwood Capital Group
Smitha Seshadri
EVP – Development
BRIDGE Housing
Colin Shinners
Head of Asset Management
Prado Group
Vanessa Siebern
Division President
Asset Living
Adam Siegman
Managing Partner
ETHOS Real Estate
Ann Silverberg
Chief Executive Officer
NorCal NW Affordable
Related California
Stephen Siri
Co-Managing Principal
Martin Group
Tod Spieker
President
Spieker Companies
Meg Spriggs
Managing Director
Americas Development
Lendlease
Trey Stafford
Head of Capital Markets
Fairfield
Marco Vakili
Managing Director
Northern California
Alliance Residential Company
Julia Wilk
Managing Director
Wood Partners
Peter Wilson
Chief Executive Officer
PTLA Real Estate Group
Scott Youdall
Regional Development Partner
West Coast
Hanover Company
Featured Past Speakers
Speakers at the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically senior executives and company leaders who own, invest and/or develop multifamily properties in the greater region, as well as a curated selection of industry leaders from organizations that impact the industry.
Past speakers include:
- Barry Altshuler, EVP – Investments, Equity Residential
- Andy Ball, President, oWOW
- Brooks Baskin, Chief Executive Officer, 2B Living
- Jeff Bosshard, President – Multifamily Operations, Woodmont Real Estate Services
- Marshall Boyd, Co-President & CIO, Interstate Equities
- Tracy Brunetti, Senior Managing Director, Greystar
- Pat Calihan, Chief Investment Officer, Prometheus
- Rob Calleja, Chief Financial Officer, Legacy Partners
- Greg Campbell, CIO – Acquisitions, Benedict Canyon Equities
- Tony Cardoza, Managing Director, Cityview
- Brian Chuck, Managing Principal, Calvera Partners
- Lauryn Coit Ackley, President, Coit Financial Group
- Joe Coleman, Chief Operating Officer, Decron Properties Corp.
- Rita Crawford, Executive Vice President, Sequoia Equities
- Dana David, Principal & President, JB Matteson
- Charlie Demmon, Partner, Demmon Partners
- Marcus DuPlessis, Partner & COO, Seven Hills Properties
- Colin Ensley, Partner – Capital Markets, Fifth Space
- David Feinberg, Managing Partner & CIO, Sack Capital Partners
- Dara Friedman, Managing Director, BGO
- Hailey Ghalib, Executive Managing Director, Affinius Capital
- Michael Ghielmetti, President, Signature Development Group
- Laura Hall, Chief Executive Officer, EAH Housing
- Bob Hart, Chief Executive Officer, TruAmerica Multifamily
- Jesse Herzog, Division President – Northern California, Quarterra
- Drew Hudacek, Managing Partner & CIO, Sares Regis Group of Northern California
- Dan Kaplan, Chief Investment Officer, FPA Multifamily
- Amanda Lindberg, Chief Investment Officer, Acacia Capital
- Frank Liu, Managing Director, Canyon Partners Real Estate
- Sarah Malone, Senior Vice President – West Coast, Bozzuto
- Trisha Malone, President & CIO, Anton Development Partners
- Luca Mangini, Co-CIO, Bridge Partners
- Doug McDonald, President, SummerHill Apartment Communities
- Al Pace, Chief Executive Officer, Pacific Urban Investors
- Ritesh Patel, Chief Investment Officer, Virtú Investments
- Brian Pianca, Principal, Trammell Crow Company
- Aaron Reuter, Head of Portfolio Management & Investments, Veritas Investments
- Cyrus Sanandaji, Managing Principal, Presidio Bay Ventures
- Dan Schwaegler, Managing Director – Residential Development, Starwood Capital Group
- Smitha Seshadri, EVP – Development, BRIDGE Housing
- Colin Shinners, Head of Asset Management, Prado Group
- Vanessa Siebern, Division President, Asset Living
- Adam Siegman, Managing Partner, ETHOS Real Estate
- Ann Silverberg, Chief Executive Officer – NorCal + NW Affordable, Related California
- Stephen Siri, Co-Managing Principal, Martin Group
- Tod Spieker, President, Spieker Companies
- Meg Spriggs, Managing Director – Americas Development, Lendlease
- Trey Stafford, Head of Capital Markets, Fairfield
- Marco Vakili, Managing Director – Northern California, Alliance Residential
- Julia Wilk, Managing Director, Wood Partners
- Peter Wilson, Chief Executive Officer, PTLA Real Estate Group
- Scott Youdall, Regional Development Partner – West Coast, Hanover Company
Agenda at a Glance:
Wednesday, September 23, 2026
5:30 pm – 8:00 pm
Welcome Reception (separate paid registration required)
The Welcome Reception will be held the evening prior to the conference at either the venue or a nearby location in the Bay Area. The location is to be announced. The reception runs from 5:30 to 8:00 pm and includes drinks and finger food. Dress is typically business casual. The Welcome Reception is not included in the conference registration fee and requires a separate paid registration.
Thursday, September 24, 2026
8:00 am – 8:50 am
Check-in & Networking Breakfast
8:50 am – 9:00 am
Opening Remarks
9:00 am – 9:35 am
Northern California Multifamily Market Outlook Presentation
9:40 am – 10:25 am
Show Me the Money: Structuring Capital Across Northern California’s Diverse Markets
10:25 am – 10:35 am
2026-2027 Tax Update – What You Need To Know
10:40 am – 11:25 am
Still Building: Who’s Breaking Ground in NorCal and What It Actually Takes
11:25 am – 11:55 am
Networking Break with Refreshments
11:55 am – 12:40 pm
Running a Tighter Ship: Operations, Tech and the Battle for Good People
12:40 pm – 12:50 pm
Afternoon Presentation
12:55 pm – 1:40 pm
Buy, Hold or Fold: Chasing Yield Across NorCal’s Shifting Landscape
1:40 pm – 2:10 pm
Networking Lunch
2:10 pm – 2:55 pm
The Road Ahead: Four NorCal Leaders on What’s Next for Multifamily
2:55 pm – 3:30 pm
Keynote Conversation
3:30 pm – 4:00 pm
Networking Reception
Private Roundtables:
The PeerPod private roundtable is a closed-door, invite-only, off-the-record group conversation among 12 to 15 handpicked, invited executives. Led by a chairperson, the session is 90 minutes allowing for a candid conversation among peers to share information, compare notes and generate ideas on industry challenges. Topics are determined in the week prior to the conference and sourced directly from participants.
What participants get out of the Private Roundtable:
Participants love the roundtables because they offer an opportunity to get beyond the public information to a more in-depth solutions-focused conversation that is confidential. The goal is that everyone walks away a bit wiser with more tools in their toolbox, as well as some new or renewed connections. Private roundtables are more exclusive and include more senior executives. Private roundtable participants are considered “Featured Participants” and are listed in the event materials alongside other speakers.
Who can join a Private Roundtable:
Private Roundtable participants are selected in advance of the conference and require an invitation to join. Each roundtable participant must meet selection criteria of the specific roundtable to be considered for an invitation to that roundtable. If you do not meet the criteria, you can still gain access via sponsorship, pending availability. Sponsored spots on roundtables are extremely limited. Inquire with Samantha Williams at sam@greenpearlevents.com about joining a Private Roundtable.
9:45 am – 11:15 am
Operators Private Roundtable
9:45 am – 11:15 am
Investors Private Roundtable
11:55 am – 1:25 pm
Developers Private Roundtable
11:55 am – 1:25 pm
Capital Markets Private Roundtable
Past Attending Organizations:
The Marcus & Millichap / IPA Multifamily Forum: Northern California brings together hundreds of active multifamily developers, owners, investors, managers and operators. Both private capital and institutional players are well represented at the conference. The conference is a great place to meet with both capital and operating partners active in the multifamily space in California.
Past attending companies include:
- 2B Living
- Acacia Capital
- Affinius Capital
- AJ Craig Development
- Alliance Residential Company
- Altus Equity Group
- AMCAL Multi-Housing
- Anton Development Partners
- Ares Management
- Artemis Real Estate Partners
- AvalonBay Communities
- Barings
- Bell Partners
- Benedict Canyon Equities
- BentallGreenOak
- Berger Enterprises
- BGO
- Bozzuto
- Braddock and Logan
- Bridge Housing
- Build SF
- Calvera Partners
- Canyon Partners Real Estate
- Carmel Partners
- Cityview
- Coastline Real Estate Advisors
- Coit Financial Group
- Core Companies
- Cumberland Holdings
- Curtis Development
- Decron Properties
- Demmon Partners
- DKD Property Management
- DM Development
- EAH Housing
- East Bay Asian Local Development Corp.
- EKHO Capital
- Elevation Properties
- Emerald Fund
- Encore Capital Management
- Equity Residential
- Essex
- ETHOS Real Estate
- Fairfield
- Fifth Space
- FivePoint
- Forge Development Partners
- FPA Multifamily
- FPI Management
- Freebird Development Company
- Gelt
- Greystar
- Grosvenor
- Grupe Management Company
- Hanover Company
- Housing Industry Foundation
- Hudson McDonald
- Interstate Equities
- James Investment Partners
- JB Matteson
- John Stewart Company
- JTH Worldwide
- KB Home
- Kennedy Wilson
- Klingbeil Capital Management
- L37 Partners
- Legacy Partners
- Lendlease
- MacFarlane Partners
- Madison Park Financial
- Martin Group
- Maximus Real Estate Partners
- MG Properties Group
- Mitsui Fudosan America
- MJD Capital Partners
- MNM Partners
- Mosser Companies
- National Multifamily Housing Council
- Old Adobe Management
- Open Door Development
- oWOW
- Pacific Urban Investors
- Page Mill Realty
- Partners Capital Solutions
- Prado Group
- Presidio Bay Ventures
- Prometheus
- Prometheus Real Estate Group
- PTLA Real Estate Group
- Quarterra
- RAD Urban
- Raintree Partners
- Ratner Property Management
- Redwood Residential Development
- Related California
- Resmark
- Sack Properties
- Sares Regis Group of Northern California
- Security Properties
- Sequoia
- Seven Hills Properties
- Shea Properties
- Signature Development Group
- SKS
- Sobrato Organization
- Spieker Companies
- Sridhar Equities
- Starwood Capital Group
- SummerHill Apartment Communities
- TMG Partners
- TPG Angelo Gordon
- Trammell Crow Company
- Tricon Capital Group
- Trinity SF
- TruAmerica Multifamily
- Veritas Investments
- Virtú Investments
- Windy Hill Property Ventures
- WinnCompanies
- Wood Partners
- Woodmont Companies
- Woodmont Real Estate Services
- Worthing Capital
Address: 1221 Chess Dr, Foster City, CA 94404
Deadline to book: September 7, 2026
Room rate: starts at $239.00++
Conference Chairs:
With over 2,000 investment sales and financing professionals located throughout the United States and Canada, Marcus & Millichap is a leading specialist in commercial real estate investment sales, financing, research and advisory services. Founded in 1971, the firm closed 8,954 transactions in 2020 with a value of approximately $43 billion. Marcus & Millichap has perfected a powerful system for marketing properties that combines investment specialization, local market expertise, the industry’s most comprehensive research, state-of-the-art technology, and relationships with the largest pool of qualified investors.
Institutional Property Advisors (IPA) is a unique platform created to support the needs of institutional and sophisticated private investors. IPA is centered around a select national network of institutionally qualified brokerage professionals and supported by a robust technology platform and highly regarded research. IPA’s unique combination of real estate investment expertise, industry-leading technology, superior support services and acclaimed research will offer customized solutions for the acquisition and disposition of institutional multifamily properties and portfolios.
Specialty Content Sponsor:
Featured Conference Sponsors:
Who Sponsors:
Sponsors of the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically industry vendors and service providers looking to secure new business from medium to large sized multifamily and/or office portfolio operators. If you’d like to sponsorship information for the event, please contact Angela Bright at abright@greenpearlevents.com.
Past sponsors include:
Conference Organizer:
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