

Join us at the Marcus & Millichap / IPA Multifamily Forum: Northern California 2025 at the San Francisco Airport Marriott Waterfront on September 4, 2025. First held in 2013, the conference consistently brings together 450+ multifamily executives from across California, as well as national and regional multifamily owners, investors and developers active in Northern California markets. The conference addresses market rate multifamily, mixed use, affordable housing, residential condos and single-family built-to-rent property types.
This year, we look at the reality emerging as we enter a new cycle with significant challenges including uncertainty around tariffs. Asset & property management leaders are in a crunch to look for solutions as they are squeezed between increasing costs and stagnating rents. Meanwhile, capital markets are wavering, as it is unclear where interest rates will go from here, forcing owners, investors and developers to re-evaluate their capital strategies. Workouts and re-capitalizations are adding additional stress on the market, while developers struggle to keep active with an eye towards new starts that will deliver in 2027 and 2028 when deliveries are expected to be lower than average. Come connect with your peers to get the latest insights on capital markets, new development, operations, acquisitions & dispositions from market-leading apartment industry principals.
Join hundreds of principal owners, investors and developers on September 4, 2025 at the San Francisco Airport Marriott Waterfront for the Northern California Multifamily Forum 2025 for a day of in-person learning, idea sharing, deal making and networking. And don’t miss the special Welcome Reception on September 3!
Get Involved!
Registration & Event Questions
Marissa Monroe
Registration Manager
marissa@greenpearlevents.com
Panels & Roundtables
Samantha Williams
Event Director
sam@greenpearlevents.com
2025 Speakers & Featured Participants:

David Allen
Vice President
Development
Fairfield

Mathias Belayneh
Vice President
Investments
Bell Partners

Mike Breiman
Director
Legacy Partners

Lauryn Coit Ackley
President
Coit Financial Group

Nora Collins
Vice President
Development
AvalonBay Communities

Dana David
Principal & President
JB Matteson

Sebastian Gaetani
Sales Manager
Marcus & Millichap

Kevin Gillen
Client Strategy Partner
Founding Team
Tailorbird

Justin Goodkind
GTM Lead
Banner

Casey McManus
Vice President
Asset Management
The Martin Group
Featured Past Speakers
- David Allen, Vice President – Development, Fairfield
- Zach Anderson, Development Partner, Hanover Company
- Andy Ball, President, oWOW
- Brooks Baskin, Chief Executive Officer, 2B Living
- Mathias Belayneh, VP – Investments, Bell Partners
- Angela Biggs, Managing Director – Investment, Grosvenor
- Kent Borowick, Vice President – Asset Optimization, Altus Equity Group
- Jeff Bosshard, President – Multifamily Operations, Woodmont Real Estate Services
- Mike Breiman, Director, Legacy Partners
- Tracy Brunetti, Senior Managing Director, Greystar
- Ken Busch, SVP – Residential Development, Sares Regis Group of Northern California
- Pat Calihan, Chief Investment Officer, Prometheus
- Rob Calleja, Chief Financial Officer, Legacy Partners
- Greg Campbell, CIO – Acquisitions, Benedict Canyon Equities
- Tony Cardoza, Managing Director, Cityview
- Darren Carrington, Managing Director, Trinity SF
- Brian Chuck, Managing Principal, Calvera Partners
- Lauryn Coit Ackley, President, Coit Financial Group
- Nora Collins, Vice President – Development, AvalonBay Communities
- Rita Crawford, Executive Vice President, Sequoia Equities
- Lindsay Crittendon, Chief Revenue Officer, Tailorbird
- Michael D’Onofrio, Managing Director, Engineered Tax Services
- Dana David, Principal & President, JB Matteson
- Charlie Demmon, Partner, Demmon Partners
- Marcus DuPlessis, Partner & Chief Operating Officer, Seven Hills Properties
- Humberto Escapini, Managing Principal, EKHO Capital
- Emanuel Fabian, Sr. Business Development Manager, PearlX
- Evan Faulkner, Head of Acquisitions & Partner, Virtú Investments
- Tom Fischer, Principal & Director – Capital Markets, JB Matteson
- John Fluke, Managing Director – Investments, Pacific Urban Investors
- Dara Friedman, Managing Director, BGO
- Sebastian Gaetani, Sales Manager, Marcus & Millichap
- Hailey Ghalib, Executive Managing Director, Affinius Capital
- Steffen Gilbert, Vice President, GoodLife Group
- Kevin Gillen, Client Strategy Partner – Founding Team, Tailorbird
- Evan Goldin, Chief Executive, Parkade
- Justin Goodkind, GTM Lead, Banner
- Laura Hall, President & CEO, EAH Housing
- Arielle Harris, Partner, Cox, Castle & Nicholson
- Simon Herrmann, Senior Business Development Manager, PearlX
- Drew Hudacek, Managing Partner & CIO, Sares Regis Group of Northern California
- Chris Hudson, Partner, Hudson McDonald
- Massimo Kaz, Director – Acquisitions, Prometheus
- Ramon Kochavi, FVP & District Manager, Marcus & Millichap
- Andrew Leahy, SVP & National Director – Multifamily, Institutional Property Advisors
- Frank Liu, Managing Director, Canyon Partners Real Estate
- Sarah Malone, Senior Vice President – West Coast, Bozzuto
- John Manning, SVP & Head of Production – Western Region, Marcus & Millichap Capital Corp.
- Doug McDonald, President, SummerHill Apartment Communities
- Casey McManus, VP – Asset Management, The Martin Group
- Jackson Moore, Vice President, Artemis Real Estate Partners
- Hessam Nadji, Chief Executive Officer, Marcus & Millichap
- Brian Pianca, Principal, Trammell Crow Company
- Aaron Reuter, Managing Director & Head of Portfolio Management & Investments, Veritas Investments
- Mike Roumbanis, Chief Financial Officer, Associate Capital
- Gavin Sacks, Managing Partner, James Investment Partners
- Salvatore Saglimbeni, Executive Managing Director – Investments, Institutional Property Advisors
- David Saxe, Managing Principal, Calvera Partners
- Dan Schwaegler, Managing Director – Asset Management, Starwood Capital Group
- Steven J. Seligman, Regional Manager (Retired), Marcus & Millichap
- Colin Shinners, Head of Asset Management, The Prado Group
- Adam Siegman, Managing Partner, ETHOS Real Estate
- Stephen Siri, Co-Managing Principal, Martin Group
- Tod Spieker, President, Spieker Companies
- Jerremy Spillman, SVP – West Coast, Parity
- Peter Standley, VP & Director – Multifamily, Marcus & Millichap
- Landon Taylor, CEO – Investment Management, MacFarlane Partners
- Maya Theuer, Chief Executive Officer, Redwood Residential Development
- Julia Wilk, Managing Director, Wood Partners
- Alex Yarmolinsky, Chief Financial Officer, Pacific Urban Investors
- Scott Youdall, Regional Development Partner – West Coast, Hanover Company
Featured Past Speakers:
Speakers at the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically senior executives and company leaders who own, invest and/or develop multifamily properties in the greater region, as well as a curated selection of industry leaders from organizations that impact the industry. We are currently recruiting speakers for the 2025 conference. Contact Samantha Williams at sam@greenpearlevents.com to inquire.
Past speakers include:
Featured Past Speakers
- Barry Altshuler, Executive Vice President – Investments, Equity Residential
- Zach Anderson, Development Partner, Hanover Company
- Angela Biggs, Managing Director – Investment, Grosvenor
- Marshall Boyd, Co-President & Chief Information Officer, Interstate Equities
- Jerry Brand, Executive Director, Greystar
- Elaine Breeze, SVP – Development, SummerHill Apartment Communities
- Greg Christopher, SVP – Development, Carmel Partners
- Brian Chuck, Managing Principal, Calvera Partners
- Ziv Cohen, Chief Investment Officer, Resmark
- Joe Coleman, Chief Operating Officer, Decron Properties Corp.
- Michael Covarrubias, Chairman & Chief Executive Officer, TMG Partners
- Charmaine Curtis, Principal, Curtis Development
- Cameron Falconer, Deputy Head of Capital Markets, Hines
- David Feinberg, Managing Partner & CIO, Sack Capital Partners
- Dara Friedman, Managing Director, BGO
- Jack Gardner, President & Chief Executive Officer, John Stewart Company
- Michael Ghielmetti, President, Signature Development Group
- Laura Hall, President & CEO, EAH Housing
- Bob Hart, President and CEO, TruAmerica Multifamily
- Jesse Herzog, Managing Director – Northern California, Quarterra
- Drew Hudacek, Chief Investment Officer – Development Properties, Sares Regis Group
- Dan Kaplan, Chief Investment Officer, FPA Multifamily
- John Kennedy, Head of Real Estate Asset Management, Barings
- Amanda Lindberg, Chief Investment Officer, Acacia Capital
- Frank Liu, Managing Director, Canyon Partners
- Mark MacDonald, Co-Founding Principal, DM Development
- Trisha Malone, President & CIO, Anton Development Partners
- Luca Mangini, Co-CIO, Bridge Partners
- George Marcus, Chairman, Marcus & Millichap
- Doug McDonald, President, SummerHill Apartment Communities
- Jasmine Nazari, Chief Operating Officer, Urban Green Investments
- Al Pace, Chief Executive Officer, Pacific Urban Investors
- Brian Pianca, Senior Vice President, Trammell Crow Company
- John Protopappas, Chief Executive Officer & Co-Founder, Madison Park Financial
- Rob Rosania, Founder, Maximus Real Estate Partners
- Dan Safier, President & Chief Executive Officer, Prado Group
- Jackie Safier, Chief Executive Officer, Prometheus Real Estate Group
- Smitha Seshadri, EVP – Development, BRIDGE Housing
- Vanessa Siebern, Chief Operating Officer, FPI Management
- Ann Silverberg, Chief Executive Officer – NorCal NW Affordable, Related California
- Andrew Silverman, Chief Operating Officer, Mosser Companies
- John Sobrato, Founder & Chairman, Sobrato Organization
- Meg Spriggs, Managing Director – Development, Lendlease
- Trey Stafford, Head of Capital Markets, Fairfield
- Jackie Todesco, Senior Vice President – Asset Management, AvalonBay Communities
- Marco Vakili, Managing Director – Northern California, Alliance Residential
- Percy Vaz, President, AMCAL Multi-Housing
- Rob Wagner, Co-Founder & Managing Director, Sares Regis Group of Northern California
- Alex Waterbury, Managing Director & Head of U.S. Development, Starwood Capital Group
- Julia Wilk, Managing Director, Wood Partners
- Peter Wilson, Chief Executive Officer, PTLA Real Estate Group
- Bill Witte, Chairman & CEO, Related California
Agenda at a Glance:
Wednesday, September 3, 2025
5:30 pm – 8:00 pm
Welcome Reception (separate registration required)
The Welcome Reception will be held the evening prior to the conference at the venue or a nearby location. The reception runs from 5:30 to 8:00 pm and includes drinks and finger food. Dress is typically business casual. The Welcome Reception is not included in the conference registration fee and requires a separate registration.
Thursday, September 4, 2025
8:00 am – 9:00 am
Check-in & Networking Breakfast
8:20 am – 8:50 am
Tax Minimization: 2025 Update
8:50 am – 9:00 am
Opening Remarks
9:00 am – 9:35 am
Northern California Multifamily Market Outlook Presentation
9:35 am – 10:05 am
Keynote Conversation with Cyrus Sanandaji, Managing Principal of Presidio Bay Ventures
10:10 am – 10:50 am
Capital Strategies 2.0: Innovative Approaches to Equity and Debt for Multifamily Investments & Developments
10:55 am – 11:35 am
Future Blueprint: Development Outlook for Affordable, Market Rate & Luxury Housing in Northern California
11:35 am – 12:05 pm
Networking Break with Refreshments
12:05 pm – 12:50 pm
Next-Gen Operations: Enhancing Apartment Performance Through People and Technology
12:50 pm – 1:00 pm
Boost Income Without Raising Rent: The Tech-Driven Parking Strategy Operators Love
1:05 pm – 1:50 pm
Unlocking Opportunity: Navigating Multifamily Investments and Value Plays
1:50 pm – 2:20 pm
Networking Lunch
2:20 pm – 3:00 pm
Keynote Conversation with Tod Spieker, President, Spieker Companies
3:00 pm – 4:00 pm
Networking Reception

Private Roundtables:
The PeerPod private roundtable is a closed-door, invite-only, off-the-record group conversation among 12 to 15 handpicked, invited executives. Led by a chairperson, the session is 90 minutes allowing for a candid conversation among peers to share information, compare notes and generate ideas on industry challenges. Topics are determined in the week prior to the conference and sourced directly from participants.
What participants get out of the Private Roundtable:
Participants love the roundtables because they offer an opportunity to get beyond the public information to a more in-depth solutions-focused conversation that is confidential. The goal is that everyone walks away a bit wiser with more tools in their toolbox, as well as some new or renewed connections. Private roundtables are more exclusive and include more senior executives. Private roundtable participants are considered “Featured Participants” and are listed in the event materials alongside other speakers.
Who can join a Private Roundtable:
Private Roundtable participants are selected in advance of the conference and require an invitation to join. Each roundtable participant must meet selection criteria of the specific roundtable to be considered for an invitation to that roundtable. If you do not meet the criteria, you can still gain access via sponsorship, pending availability. Sponsored spots on roundtables are extremely limited. Inquire with Samantha Williams at sam@greenpearlevents.com about joining a Private Roundtable.
9:45 am – 11:15 am
Apartment Operators Private Roundtable
9:45 am – 11:15 am
Investors Private Roundtable
12:00 pm – 1:30 pm
Developers Private Roundtable
12:00 pm – 1:30 pm
Capital Markets Private Roundtable
Attendee Stats:

Average Attendance

Attendee Ratio

Principal Ratio
Participating Companies (partial list)
- 2B Living
- 96 S 10th street
- AC Martin
- Acclaim Companies
- Affinius Capital
- Altus Equity Group
- Armanino Advisory
- Artemis Real Estate Partners
- Asset Preservation
- Associate Capital
- AvalonBay Communities
- Avenue5 Residential
- Avidbank
- Banner
- Banner Pest Services
- Bell Partners
- Benedict Canyon Equities
- Bernards
- BGO
- Bisnow
- Blackhawk Services
- Blemantle
- Bozzuto
- Brown Construction
- Cadence Investments
- Calvera Partners
- Canyon Partners Real Estate
- Cash Flow Portal
- Chase
- Chase Commercial Term Lending
- Cityview
- Claremont Companies
- CohnReznick
- Coit Financal
- CoStar Group – Sales
- Cox, Castle & Nicholson
- Deacon Construction
- DeLave Investments
- Demmon Partners
- EAH Housing
- EKHO Capital
- Engineered Tax Services
- ETHOS Real Estate
- Fairfield
- Fidelity National Title
- First American Title NCS
- Forma Development Design Mgmt.
- Funnel Leasing
- Good Life Construction
- Greystar
- Grosvenor
- Hamilton Zanze
- Hanover Company
- Hudson McDonald
- Institutional Property Advisors
- James Investment Partners
- JB Matteson
- JETT Landscape Architecture + Design
- Kali Greek
- Kapur Family Properties
- KTGY
- Launch Point Capital
- Legacy Partners
- MacFarlane Partners
- Mann Properties
- Marcus & Millichap
- Martin Group
- MC Consultants
- MG Properties
- Mogavero Architects
- Nearon Enterprises
- Novateur Capital
- Novogradac & Company
- oWOW
- Pacific Urban Investors
- Paramount Property Tax Appeal
- Parity
- Parkade
- PearlX
- PFL Engineering
- Prado Group
- Precision General
- Presidio Bay Ventures
- Prometheus
- Prometheus Real Estate Group
- Provident Savings Bank
- PUMCO Investments
- QI 1031 Exchange
- Qira
- Raintree Partners
- Redwood Residential
- Reliant Group Management
- Remax
- Roux Associates
- Rubicon Mortgage Fund
- San Bruno Development
- Sand Hill Property Company
- Sares Regis
- Sares Regis Group of Northern CA
- SCB
- Sequoia Equities
- Seven Hills Properties
- Severin Group
- SMUD
- Spieker Companies
- Spot On Networks
- Springs Window Fashions
- Starock Group
- Starwood Capital Group
- SummerHill Apartment Communities
- SunArcher Investments
- Tailorbird
- Throckmorton Partners
- Trammell Crow Company
- Trinity Properties
- Trinity SF
- Urban Capital
- Veritas Investments
- Virtú Investments
- WE O’Neil Construction Company
- WithMe
- Wood Partners
- Woodmont Real Estate Services
- Woodruff Sawyer
- Worthing Capital
- Zebel
Hotel and Conference Venue:

Address: 1800 Old Bayshore Hwy, Burlingame, CA
Deadline to Book: August 12, 2025
Conference Chairs:
With over 2,000 investment sales and financing professionals located throughout the United States and Canada, Marcus & Millichap is a leading specialist in commercial real estate investment sales, financing, research and advisory services. Founded in 1971, the firm closed 8,954 transactions in 2020 with a value of approximately $43 billion. Marcus & Millichap has perfected a powerful system for marketing properties that combines investment specialization, local market expertise, the industry’s most comprehensive research, state-of-the-art technology, and relationships with the largest pool of qualified investors.
Institutional Property Advisors (IPA) is a unique platform created to support the needs of institutional and sophisticated private investors. IPA is centered around a select national network of institutionally qualified brokerage professionals and supported by a robust technology platform and highly regarded research. IPA’s unique combination of real estate investment expertise, industry-leading technology, superior support services and acclaimed research will offer customized solutions for the acquisition and disposition of institutional multifamily properties and portfolios.
Who Sponsors:
Sponsors of the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically industry vendors and service providers looking to secure new business from medium to large sized multifamily and/or office portfolio operators. If you’d like to sponsorship information for the event, please contact Angela Bright at abright@greenpearlevents.com.
Past sponsors include:
Conference Organizer:
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