![](https://greenpearl.com/wp-content/uploads/2024/03/SFMS-Multifamily-Forum_1200x375.png)
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Join us at the Marcus & Millichap / IPA Multifamily Forum: Northern California 2024 at the Crowne Plaza Foster City – San Mateo on September 26, 2024. First held in 2013, the conference consistently brings together 500+ multifamily executives from across California, as well as national multifamily owners, investors and developers active in California markets.
This year, we look at new challenges and opportunities in the regional apartment industry today. The conference addresses road blocks in the real estate capital markets today due to sustained higher interest rates, as well as issues with rent growth (and declines). We will also look at ongoing, chronic issues in new development, as well as the market for acquisitions and dispositions of existing apartment properties. Other topics addressed: multifamily asset & property management, new technology & AI, design changes, regulatory challenges and more.
Join hundreds of fellow owners, investors and developers on September 26 at the Crowne Plaza Foster City – San Mateo at the Northern California Multifamily Forum 2024 for a day of in-person learning, idea sharing, deal making and networking. Remote access via webcast and recordings are also available. Sign up for the attendee list to set up meetings and connect with key contacts. And don’t miss the Welcome Reception on the evening of September 25.
Topics addressed include:
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-1-NewDevelopment.png)
New
development
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-2-ValueAddInvestment-v3.png)
Value add
investment
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-3-ApartmentDesign-v2.png)
Apartment
design
![Topics-4-Construction-v3 Topics-4-Construction-v3](https://greenpearl.com/wp-content/uploads/2021/05/Topics-4-Construction-v3.png)
Construction
issues
![Topics-5-NewTech-v2 Topics-5-NewTech-v2](https://greenpearl.com/wp-content/uploads/2021/05/Topics-5-NewTech-v2.png)
New
technology
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-6-Property-v2.png)
Property
management
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-8-EmergingTrends-1.png)
Local and
regional trends
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-7-Capital-v2.png)
Capital
sources
Get Involved!
Registration & Event Questions
Marissa Monroe
Registration Manager
marissa@greenpearlevents.com
Sponsorship & Exhibits
Angela Bright
Head of Partnerships
angela@greenpearlevents.com
Panels & Roundtables
Samantha Williams
Event Director
sam@greenpearlevents.com
2024 Select Speakers & Featured Participants:
![Lauryn Ackley Lauryn Ackley](https://greenpearl.com/wp-content/uploads/2024/04/Lauryn-Ackley.png)
Lauryn Ackley
Partner
Sequoia Equities
![David Allen David Allen](https://greenpearl.com/wp-content/uploads/2020/09/David-Allen.png)
David Allen
Vice President
Development
Fairfield
![Assaf Benjamin Assaf Benjamin](https://greenpearl.com/wp-content/uploads/2024/07/Assaf-Benjamin.png)
Assaf Benjamin
Principal
GRI Investments
![Danny Haber Danny Haber](https://greenpearl.com/wp-content/uploads/2024/07/Danny-Haber.png)
Danny Haber
Co-Founder & CEO
oWOW
![Konrad Koczwara Konrad Koczwara](https://greenpearl.com/wp-content/uploads/2024/08/Konrad-Koczwara.png)
Konrad Koczwara
CEO & Founder
Elevated Living
![Casey McManus Casey McManus](https://greenpearl.com/wp-content/uploads/2023/09/Casey-McManus.png)
Casey McManus
Vice President
Asset Management
The Martin Group
![Jasmine Nazari Jasmine Nazari](https://greenpearl.com/wp-content/uploads/2021/07/Jasmine-Nazari.png)
Jasmine Nazari
Chief Operating Officer
Urban Green Investments
![Charla Neta Charla Neta](https://greenpearl.com/wp-content/uploads/2024/07/Charla-Neta.png)
Charla Neta
Regional Vice President
MG Properties Group
2024 Select Speakers & Featured Participants
- Lauryn Ackley, Partner, Sequoia Equities
- David Allen, Vice President – Development, Fairfield
- Chris Allman, Partner – Capital Markets, CIM Group
- Barry Altshuler, EVP – Investments, Equity Residential
- Zach Anderson, Development Partner, Hanover Company
- Spencer Bailey, Asset Manager, Birch Tree Properties
- Tom Bannon, Chief Executive Officer, California Apartment Association
- Brooks Baskin, Founder & CEO, 2B Living
- Justin Bautista, President, Rutherford Investments
- Colin Behring, Chief Executive Officer, Behring Companies
- Assaf Benjamin, Principal, GRI Investments
- Angela Biggs, Managing Director – Investment, Grosvenor
- Jeffrey Bosshard, President – Multifamily Operations, Woodmont Real Estate Services
- Marshall Boyd, Co-President & CIO, Interstate Equities
- Tim Bruss, Managing Director – Asset Management, Hamilton Zanze
- Pat Calihan, Chief Investment Officer, Prometheus
- Robert Calleja, Chief Financial Officer, Legacy Partners
- Darren Carrington, Managing Director, Trinity
- John Chang, SVP & National Director, Marcus & Millichap
- Brian Chuck, Managing Principal, Calvera Partners
- Todd Darling, Chief Operating Officer, Acacia Capital
- Charlie Demmon, Partner, Demmon Partners
- Marcus DuPlessis, Partner & COO, Seven Hills Properties
- Humberto Escapini, Principal, EKHO Capital
- Scott Eschelman, Managing Partner, BUILD
- Cameron Falconer, Deputy Head of Capital Markets, Hines
- Bianca Fargnoli, Managing Director – Investments, Greystar
- Thomas Fischer, Principal & Director – Capital Markets, JB Matteson
- Danny Haber, Co-Founder & CEO, oWOW
- Laura Hall, President & CEO, EAH Housing
- Arden Hearing, Executive General Manager – Development, Lendlease
- Jesse Herzog, Division President – Northern California, Quarterra
- Kurt Houtkooper, Chief Executive Officer, Hamilton Zanze
- Drew Hudacek, Chief Investment Officer – Development Properties, Sares Regis Group of Northern California
- Forrest Jinks, Chief Executive Officer, Altus Equity Group
- Ramon Kochavi, FVP & District Manager – Bay Area, Marcus & Millichap
- Konrad Koczwara, CEO & Founder, Elevated Living
- Vincent Korta, Chief Operating Officer, 2B Living
- Jim Lapides, Vice President, National Multifamily Housing Council
- Frank Liu, Managing Director, Canyon Partners Real Estate
- Mark MacDonald, Co-Founding Principal, DM Development
- Luca Mangini, Co-CIO, Bridge Partners
- John P. Manning, SVP & Head of Production – Western Region, Marcus & Millichap Capital Corporation
- Doug McDonald, President, SummerHill Apartment Communities
- Casey McManus, Vice President – Asset Management, The Martin Group
- Kristine Miranda, VP – Capital Markets, Bridge Housing
- Jackson Moore, Vice President, Artemis Real Estate Partners
- Jasmine Nazari, Chief Operating Officer, Urban Green Investments
- Charla Neta, Regional Vice President, MG Properties Group
- Wes Nichols, Founder & CEO, Paramount Property Tax Appeal
- Katherine Noe Anderson, Founder and Managing Partner, Perpetual Homes
- Brian Pianca, Senior Vice President, Trammell Crow Company
- Edward Ratinoff, Managing Partner, James Investment Partners
- Brad Reisinger, Division President – West Coast, Quarterra
- Scott Richter, Senior Vice President – Acquisitions & Asset Management, Related California
- Page Roberson, Chief Operating Officer, PTLA Real Estate Group
- Michael Roumbanis, Executive General Manager – Finance, Lendlease
- Andrew Schurrs, General Manager, Russell Square Consulting
- Smitha Seshadri, EVP – Development, Bridge Housing
- Vanessa Siebern, Chief Operating Officer, FPI Management
- Andrew Silverman, Chief Operating Officer, Mosser Companies
- Trey Stafford, EVP & Head of Capital Markets, Fairfield
- Peter Standley, VP & Director – Multifamily, Marcus & Millichap
- Shane Taugner, AVP – Investments, Cypress Equity Investments
- Maya Theuer, Chief Executive Officer, Redwood Residential Development
- Annette Thurman, Managing Director – Asset Management, Raintree Partners
- Jackie Todesco, SVP – Asset Management, AvalonBay Communities
- John Vignocchi, Managing Partner, Urban Capital
- Peter Wilson, Chief Executive Officer, PTLA Real Estate Group
Featured Past Speakers:
Speakers at the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically senior executives and company leaders who own, invest and/or develop multifamily properties in the greater region, as well as a curated selection of industry leaders from organizations that impact the industry. We are currently recruiting speakers for the 2024 conference. Contact Samantha Williams at sam@greenpearlevents.com to inquire.
Past speakers include:
Featured Past Speakers
Speakers at the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically senior executives and company leaders who own, invest and/or develop multifamily properties in the greater region, as well as a curated selection of industry leaders from organizations that impact the industry. We are currently recruiting speakers for the 2024 conference. Contact Samantha Williams at sam@greenpearlevents.com to inquire.
Past speakers include:
- Barry Altshuler, Executive Vice President – Investments, Equity Residential
- Yat-Pang Au, Founder, Veritas Investments
- Kim Bender, President – Property Management, Fairfield Residential
- Adam Berry, Co-Chief Investment Officer, Essex
- Angela Biggs, SVP – Investment, Grosvenor
- Marshall Boyd, Co-President & Chief Information Officer, Interstate Equities
- Jerry Brand, Executive Director, Greystar
- Elaine Breeze, SVP – Development, SummerHill Housing Group
- Debra Carlton, EVP – Government Affairs, California Apartment Association
- Greg Christopher, SVP – Development, Carmel Partners
- Brian Chuck, Managing Principal, Calvera Partners
- Ziv Cohen, Chief Investment Officer, Resmark
- Joe Coleman, Chief Operating Officer, Decron Properties Corp.
- Michael Covarrubias, Chairman & Chief Executive Officer, TMG Partners
- Charmaine Curtis, Principal, Curtis Development
- Todd Darling, Chief Operating Officer, Acacia Capital
- Oz Erickson, Chairman, Emerald Fund
- David Feinberg, Managing Partner & CIO, Sack Capital Partners
- Robert Freed, President & CEO, SummerHill Housing Group
- Dara Friedman, Managing Director, BentallGreenOak
- Jack Gardner, President & Chief Executive Officer, John Stewart Company
- Michael Ghielmetti, President, Signature Development Group
- Bob Hart, President and CEO, TruAmerica Multifamily
- Drew Hudacek, Chief Investment Officer – Development Properties, Sares Regis Group
- Dan Kaplan, Chief Investment Officer, FPA Multifamily
- John Kennedy, Managing Director & Head of Real Estate Asset Management, Barings
- Frank Liu, Managing Director, Canyon Partners
- Ken Lombard, Chief Executive Officer, Bridge Housing
- Mark MacDonald, Co-Founding Principal, DM Development
- Trisha Malone, President & CIO, Anton Development Partners
- George Marcus, Chairman, Marcus & Millichap
- Al Pace, Chief Executive Officer, Pacific Urban Investors
- John Protopappas, Chief Executive Officer & Co-Founder, Madison Park Financial
- Page Roberson, Chief Operating Officer, PTLA Real Estate Group
- Rob Rosania, Founder, Maximus Real Estate Partners
- Dan Safier, President & Chief Executive Officer, Prado Group
- Jackie Safier, Chief Executive Officer, Prometheus Real Estate Group
- Vanessa Siebern, Chief Operating Officer, FPI Management
- Ann Silverberg, Chief Executive Officer – NorCal NW Affordable, Related California
- Andrew Silverman, Chief Operating Officer, Mosser Companies
- John Sobrato, Founder & Chairman, Sobrato Organization
- Meg Spriggs, Managing Director – Development, Lendlease
- Jackie Todesco, Senior Vice President – Asset Management, AvalonBay Communities
- Percy Vaz, President, AMCAL Multi-Housing
- Rob Wagner, Co-Founder & Managing Director, Sares Regis Group of Northern California
- Alex Waterbury, Managing Director & Head of U.S. Development, Starwood Capital Group
- Julia Wilk, Managing Director, Wood Partners
- Bill Witte, Chairman & CEO, Related California
Agenda at a Glance:
Wednesday, September 25, 2024
5:30 pm – 8:00 pm
Welcome Reception (separate registration required)
Thursday, September 26, 2024
8:00 am – 9:00 am
Check-in & Networking Breakfast
8:20 am – 8:50 am
Pre-Event Workshop
8:50 am – 9:00 am
Opening Remarks
9:00 am – 9:35 am
Northern California Multifamily Market Outlook Presentation
9:40 am – 10:25 am
Multifamily Capital Markets: Sourcing Equity & Debt Today
10:30 am – 10:40 am
Maximizing the Value of Your Land with ADUs
10:45 am – 11:30 am
New Development: Challenges & Opportunities in Creating New Units
11:30 am – 12:00 pm
Networking Break
12:00 pm – 12:45 pm
Apartment Operations: Emerging Trends & Technology Impacting Property Management
12:50 pm – 1:35 pm
Investments: Acquisitions, Dispositions & Updated Business Models to Create Successful Deals
1:35 pm – 2:05 pm
Networking Lunch
2:05 pm – 2:50 pm
Market Leaders: Major Trends Impacting Today’s Challenges & Tomorrow’s Opportunities
2:55 pm – 3:40 pm
Torches & Pitchforks: The Battle For and Against Rent Control
3:40 pm – 5:00 pm
Networking Reception
Welcome Reception:
The Welcome Reception will be held the evening prior to the conference at either the venue or a nearby location in Foster City. The location is to be announced. The reception runs from 5:30 to 8:00 pm and includes drinks and finger food. Dress is typically business casual. The Welcome Reception is not included in the conference registration fee and requires a separate paid registration.
Private Roundtables:
The Private Roundtable is a closed-door, invite-only, off-the-record group conversation among 12 to 15 handpicked, invited executives. Led by a chairperson, the session is 2 hours allowing for a candid conversation among peers to share information, compare notes and generate ideas on industry challenges. Topics are determined in the week prior to the conference and sourced directly from participants.
What participants get out of the Private Roundtable:
Participants love the roundtables because they offer an opportunity to get beyond the public information to a more in-depth solutions-focused conversation that is confidential. The goal is that everyone walks away a bit wiser with more tools in their toolbox, as well as some new or renewed connections. Private roundtables are more exclusive and include more senior executives. Private roundtable participants are considered “Featured Participants” and are listed in the event materials alongside other speakers.
Who can join a Private Roundtable:
Private Roundtable participants are selected in advance of the conference and require an invitation to join. Each roundtable participant must meet selection criteria of the specific roundtable to be considered for an invitation to that roundtable. If you do not meet the criteria, you can still gain access via sponsorship, pending availability. Sponsored spots on roundtables are extremely limited. Inquire with Samantha Williams at sam@greenpearlevents.com about joining a Private Roundtable.
9:45 am – 11:15 am
Multifamily Operators Private Roundtable
9:45 am – 11:15 am
Multifamily Investors Private Roundtable
11:45 am – 1:15 pm
Multifamily Developers Private Roundtable
11:45 am – 1:15 pm
Multifamily Capital Markets Private Roundtable
Attendee Stats:
![](https://greenpearl.com/wp-content/uploads/2024/04/Average-Attendance_467.png)
Average Attendance
![](https://greenpearl.com/wp-content/uploads/2024/04/Firms300.png)
Attendee Ratio
![](https://greenpearl.com/wp-content/uploads/2024/04/Partners300.png)
Principal Ratio
Participating Companies (partial list)
- 2B Living
- Acacia Capital
- Acclaim Companies
- Adjusters International
- AFMKTG
- AJ Craig Development
- Altus Equity Group
- Artemis Real Estate Partners
- Asset Preservation Inc, 1031 Q.I.
- AvalonBay Communities
- Avenue5 Residential
- Baker Tilly
- Belveron Partners
- Bernards
- Big Sur
- Birch Tree Properties
- BluSky Restoration Contractors
- Bolour Associates
- Bridge Partners
- Brown Construction
- BSB Design
- Build
- California Apartment Association
- Calvera Partners
- Canyon Partners
- CascoFi
- CIM Group
- City Ventures
- CohnReznick
- Coit Financial
- Commonwealth Title
- Compass Commercial
- CoStar Group
- Cypress Equity Investments
- Deacon Construction
- Demmon Partners
- DERN Architecture + Development
- Devla Real Estate
- DM Development
- EAH Housing
- EKHO Capital
- Equity Residential
- Essex Property Trust
- Fairfield
- First American Exchange Company
- First American Title NCS
- Flynn Architecture
- Foxen
- FPI Management
- Granite Capital Group
- Greystar
- GRI Investments
- Grosvenor
- Hamilton Zanze
- Hanover Company
- Harding Autopark Systems
- Hines
- HPA Design Group
- IMG Holdings
- Institutional Property Advisors
- Inszone Insurance Services
- Interstate Equities
- Irvine Company
- James Hardie Building Products
- James Investment Partners
- Japantown Asset Management
- JB Matteson
- John Burns Research and Consulting
- Juniper Square
- KeyBank
- KTGY
- Langan Engineering
- Launch Point Capital
- Law Purewal
- Legacy Partners
- Lendlease
- LPAS Architecture + Design
- Madison Park Financial
- Mann Properties
- Marcus & Millichap
- Marcus & Millichap Capital Corp.
- Martin Group
- Mega Western MultiFamily
- MG Properties Group
- Mogavero Architects
- Mosser Companies
- National Multifamily Housing Council
- NewFons
- Nobilia North America
- Novogradac & Company
- O’Brien Homes
- oWOW
- Paramount Property Tax Appeal
- Partner Engineering and Science
- Peninsula West
- Perpetual Homes ADU
- POPIC
- Prado Group
- Prometheus
- Provident Savings Bank
- PTLA Real Estate Group
- Qira
- Quarterra
- Raintree Partners
- Red Bear Property Management
- Redwood Residential Development
- Related California
- Reliant Group Management
- Roche
- Roger & Associates
- Rubicon Mortgage Fund
- Russell Square
- Rutherford Investments
- RWC Bridgeport Management
- Saarman Construction
- Sand Hill Property Company
- Sares Regis Group of Northern California
- Sequoia Equities
- Service First Permits
- Seven Hills Properties
- Severin Group
- Shea Properties
- SMUD
- Sobrato Organization
- Spherexx
- Stewart Title Guaranty Company
- SummerHill Apartment Communities
- Sun Archer Management
- TCA Architects
- Terracon Consultants
- The Greenspan
- Trammell Crow Company
- TRC
- Trinity Properties
- UDP
- Urban Capital
- Urban Catalyst
- Urban Green Investments
- USA Properties Fund
- USI
- VPI Quality Windows
- Weaver
- Woodmont Real Estate Services
- X Engineering & Consulting
Past Attending Organizations:
The Marcus & Millichap / IPA Multifamily Forum: Northern California brings together hundreds of active multifamily developers, owners, investors, managers and operators. Both private capital and institutional players are well represented at the conference. The conference is a great place to meet with both capital and operating partners active in the multifamily space in California.
Past attending companies include:
- Acacia Capital
- AJ Craig Development
- Alliance Residential
- Altus Equity Group
- AMCAL Multi-Housing
- Anton Development Partners
- Ares Management
- Association of Bay Area Governments
- AvalonBay Communities
- Barings
- Baylands Development
- BentallGreenOak
- Berger Enterprises
- Bozzuto
- Braddock and Logan
- Bridge Housing
- Build Inc
- California Apartment Association
- California Tax Reform Association
- Calvera Partners
- Canyon Partners
- Carmel Partners
- Coastline Real Estate Advisors
- Core Companies
- Cumberland Holdings
- Curtis Development
- Decron Properties Corp.
- Demmon Partners
- DKD Property Management
- DM Development
- East Bay Asian Local Development
- Elevation Properties
- Emerald Fund
- Encore Capital Management
- Equity Residential
- Essex
- Fairfield Residential
- FivePoint
- Forge Development Partners
- FPA Multifamily
- FPI Management
- Freebird Development Company
- Gelt
- Greystar
- Grosvenor
- Grupe Management Company
- Housing Industry Foundation
- Hudson McDonald
- Interstate Equities
- JB Matteson
- John Stewart Company
- JTH Worldwide
- KB Home
- Kennedy Wilson
- Klingbeil Capital Management
- L37 Partners
- Lendlease
- MacFarlane Partners
- Madison Park Financial
- Maximus Real Estate Partners
- MG Properties Group
- Mitsui Fudosan America
- MJD Capital Partners
- MNM Partners
- Mosser Companies
- National Multifamily Housing Council
- Old Adobe Management
- Open Door Development
- Pacific Urban Investors
- Page Mill Realty
- Partners Capital Solutions
- Prado Group
- Prometheus Real Estate Group
- PTLA Real Estate Group
- Quarterra
- RAD Urban
- Raintree Partners
- Ratner Property Management
- Related California
- Resmark
- Sack Properties
- Sacramento Regional Builders Exchange
- Sares Regis Group of Northern California
- Security Properties
- Sequoia
- Sequoia Realty Services
- Seven Hills Properties
- Shea Properties
- Signature Development Group
- SKS
- Sobrato Organization
- Spieker Companies
- Sridhar Equities
- Starwood Capital Group
- State of California
- SummerHill Housing Group
- Tenderloin Neighborhood Development
- TMG Partners
- Trammell Crow Residential
- Tricon Capital Group
- TruAmerica Multifamily
- Veritas Investments
- Windy Hill Property Ventures
- WinnCompanies
- Wood Partners
- Worthing Capital
Hotel and Conference Venue:
![Crowne Plaza Foster City Crowne Plaza Foster City](https://greenpearl.com/wp-content/uploads/2023/08/Crowne-Plaza-Foster-City.png)
Address: 1221 Chess Dr, Foster City, CA
Deadline to book: September 9
Room rate: $229
*Hotel website may offer a cheaper rate at times.
Please check the website prior to booking.
Conference Chairs:
With over 2,000 investment sales and financing professionals located throughout the United States and Canada, Marcus & Millichap is a leading specialist in commercial real estate investment sales, financing, research and advisory services. Founded in 1971, the firm closed 8,954 transactions in 2020 with a value of approximately $43 billion. Marcus & Millichap has perfected a powerful system for marketing properties that combines investment specialization, local market expertise, the industry’s most comprehensive research, state-of-the-art technology, and relationships with the largest pool of qualified investors.
Institutional Property Advisors (IPA) is a unique platform created to support the needs of institutional and sophisticated private investors. IPA is centered around a select national network of institutionally qualified brokerage professionals and supported by a robust technology platform and highly regarded research. IPA’s unique combination of real estate investment expertise, industry-leading technology, superior support services and acclaimed research will offer customized solutions for the acquisition and disposition of institutional multifamily properties and portfolios.
Who Sponsors:
Sponsors of the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically industry vendors and service providers looking to secure new business from medium to large sized multifamily and/or office portfolio operators. If you’d like to sponsorship information for the event, please contact Angela Bright at abright@greenpearlevents.com.
Past sponsors include:
Conference Organizer:
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