Wednesday, September 25
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Detailed Agenda
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-12-Opening.png)
5:30 pm – 8:00 pm
Welcome Reception (Separate Registration Required)
Thursday, September 26
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8:00 am – 9:00 am
Check-in & Networking Breakfast
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-9-DebtEquity.png)
8:20 am – 8:50 am
Pre-Event Workshop
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-10-Keynote.png)
8:50 am – 9:00 am
Opening Remarks
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-8-EmergingTrends-1.png)
9:00 am – 9:35 am
Northern California Multifamily Market Outlook Presentation
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9:40 am – 10:25 am
Multifamily Capital Markets: Sourcing Equity & Debt Today
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-8-EmergingTrends-1.png)
10:30 am – 10:40 am
Maximizing the Value of Your Land with ADUs
Presented by:
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-1-NewDevelopment.png)
10:45 am – 11:30 am
New Development: Challenges & Opportunities in Creating New Units
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-12-Opening.png)
11:30 am – 12:00 pm
Networking Break
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-6-Property-v2.png)
12:00 pm – 12:45 pm
Apartment Operations: Emerging Trends & Technology Impacting Property Management
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-3-ApartmentDesign-v2.png)
12:50 pm – 1:35 pm
Investment & Development Market Leaders: The Northern California Multifamily Outlook
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-12-Opening.png)
1:35 pm – 2:05 pm
Networking Lunch
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-2-ValueAddInvestment-v3.png)
2:05 pm – 2:50 pm
Torches & Pitchforks: The Battle For and Against Rent Control
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-12-Opening.png)
2:50 pm – 3:30 pm
Networking Reception
Schedule of Exclusive Sessions
Closed-Door Private Roundtables:
The roundtable is a closed-door, invite-only, off-the-record group conversation among a select group of handpicked executives. Led by a facilitator, the session is 90 minutes allowing for a candid conversation among peers to share information, compare notes and generate ideas on industry challenges.
Participants love the roundtables because they offer an opportunity to get beyond the public information to a more in-depth solutions-focused conversation that is confidential. The goal is that everyone walks away a bit wiser with more tools in their toolbox, as well as some new or renewed connections. Topics are determined in the week prior to the conference and sourced directly from participants.
Contact Samantha Williams at sam@greenpearlevents.com if you’d like to join one of these private roundtables below.
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-13-Roundtable.png)
9:45 am – 11:15 am
Multifamily Operators Private Roundtable (Invite-Only)
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-13-Roundtable.png)
9:45 am – 11:15 am
Multifamily Investors Private Roundtable (Invite-Only)
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-13-Roundtable.png)
11:45 am – 1:15 pm
Multifamily Developers Private Roundtable (Invite-Only)
![](https://greenpearl.com/wp-content/uploads/2021/05/Topics-13-Roundtable.png)
11:45 am – 1:15 pm
Multifamily Capital Markets Private Roundtable (Invite-Only)
Detailed Agenda
Wednesday, September 25
5:30 pm – 8:00 pm
Welcome Reception (Separate Registration Required)
Thursday, September 26
Schedule of Public Sessions
8:00 am – 9:00 am
Check-in & Networking Breakfast
8:20 am – 8:50 am
Pre-Event Workshop
8:50 am – 9:00 am
Opening Remarks
Presented by:
- Ramon Kochavi, FVP & District Manager – Bay Area, Marcus & Millichap
9:00 am – 9:35 am
Northern California Multifamily Market Outlook Presentation
Presented by:
- John Chang, SVP & National Director, Marcus & Millichap
9:40 am – 10:25 am
Multifamily Capital Markets: Sourcing Equity & Debt Today
Panelist:
- Chris Allman, Partner – Capital Markets, CIM Group
- Angela Biggs, Managing Director – Investment, Grosvenor
- Cameron Falconer, Deputy Head of Capital Markets, Hines
- Frank Liu, Managing Director, Canyon Partners
- Trey Stafford, EVP & Head of Capital Markets, Fairfield
Moderated by:
- John P. Manning, SVP & Head of Production – Western Region, Marcus & Millichap Capital Corporation
10:30 am – 10:40 am
Maximizing the Value of Your Land with ADUs
Presented by:
- Katherine Noe Anderson, Founder & Managing Partner, Perpetual Homes
10:45 am – 11:30 am
New Development: Challenges & Opportunities in Creating New Units
Panelists:
- Danny Haber, Co-Founder & CEO, oWOW
- Jesse Herzog, Division President – Northern California, Quarterra
- Andrew Schurrs, VP – Development, Russell Square
- Smitha Seshadri, EVP – Development, Bridge Housing
11:30 am – 12:00 pm
Networking Break
12:00 pm – 12:45 pm
Apartment Operations: Emerging Trends & Technology Impacting Property Management
Panelists:
- Brooks Baskin, Chief Executive Officer, 2B Living
- Wes Nichols, Chief Executive Officer, Paramount
- Vanessa Siebern, Chief Operating Officer, FPI Management
- Andrew Silverman, Chief Operating Officer, Mosser Companies
- Annette Thurman, Managing Director – Asset Management, Raintree Partners
12:50 pm – 1:35 pm
Investment & Development Market Leaders: The Northern California Multifamily Outlook
Panelists:
- Pat Calihan, Chief Investment Officer, Prometheus
- Kurt Houtkooper, Chief Executive Officer, Hamilton Zanze
- Peter Wilson, Chief Executive Officer, PTLA Real Estate Group
Moderated by:
- Ramon Kochavi, FVP & District Manager – Bay Area, Marcus & Millichap
1:35 pm – 2:05 pm
Networking Lunch
2:05 pm – 2:50 pm
Torches & Pitchforks: The Battle For and Against Rent Control
Panelist:
- Barry Altshuler, EVP – Investments, Equity Residential
- Tom Bannon, Chief Executive Officer, California Apartment Association
- Jim Lapides, Vice President, National Multifamily Housing Council
Moderated by:
- Peter Standley, VP & Director – Multifamily, Marcus & Millichap
2:50 pm – 3:30 pm
Networking Reception
Additional sessions to be announced.
Schedule of Exclusive Sessions
Closed-Door Private Roundtables:
The roundtable is a closed-door, invite-only, off-the-record group conversation among a select group of handpicked executives. Led by a facilitator, the session is 90 minutes allowing for a candid conversation among peers to share information, compare notes and generate ideas on industry challenges.
Participants love the roundtables because they offer an opportunity to get beyond the public information to a more in-depth solutions-focused conversation that is confidential. The goal is that everyone walks away a bit wiser with more tools in their toolbox, as well as some new or renewed connections. Topics are determined in the week prior to the conference and sourced directly from participants.
Contact Samantha Williams at sam@greenpearlevents.com if you’d like to join one of these private roundtables below.
9:45 am – 11:15 am
Multifamily Operators Private Roundtable (Invite-Only)
9:45 am – 11:15 am
Multifamily Investors Private Roundtable (Invite-Only)
11:45 am – 1:15 pm
Multifamily Developers Private Roundtable (Invite-Only)
11:45 am – 1:15 pm
Multifamily Capital Markets Private Roundtable (Invite-Only)
Get Involved!
Registration & Event Questions
Marissa Monroe
Registration Manager
marissa@greenpearlevents.com
Sponsorship & Exhibits
Angela Bright
Head of Partnerships
angela@greenpearlevents.com
Panels & Roundtables
Samantha Williams
Event Director
sam@greenpearlevents.com
Conference Chairs
With nearly 2,000 investment sales and financing professionals located throughout the United States and Canada, Marcus & Millichap is a leading specialist in commercial real estate investment sales, financing, research and advisory services. Founded in 1971, the firm closed 13,255 transactions in 2021 with a value of approximately $84 billion. Marcus & Millichap has perfected a powerful system for marketing properties that combines investment specialization, local market expertise, the industry’s most comprehensive research, state-of-the-art technology, and relationships with the largest pool of qualified investors. To learn more, please visit: www.MarcusMillichap.com.
Institutional Property Advisors (IPA) is a unique platform created to support the needs of institutional and sophisticated private investors. IPA is centered around a select national network of institutionally qualified brokerage professionals and supported by a robust technology platform and highly regarded research. IPA’s unique combination of real estate investment expertise, industry-leading technology, superior support services and acclaimed research will offer customized solutions for the acquisition and disposition of institutional multifamily properties and portfolios.
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