Networking Breakfast

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Welcome Remarks

Data-Driven Tenant Experience: The Emerging Power of Data & Analytics in CRE Decision Making

We explore the current capabilities and future potential of data and analytics gathered from tenant experience platforms. The session goal is to highlight how analytics can be used to empower office landlords and managers to better understand and respond to tenant needs, leading to optimized asset strategies and maximum returns.

Presenter:

• David Chiapoco, Head of Marketing, Equiem

Adaptive Footprint: Next-Generation Workplace Strategy & Office Design

Function drives design, but balancing the demands of company management, the wants of employees and the fundamental constraints of a given space or building can often lead to conflicts and the need for compromise in design and workplace strategy decisions. Which elements do you prioritize when designing office buildings or spaces, and which take a back seat?

• What methods do you use to uncover how people are currently working?
• How do you then determine what would improve the workplace experience?
• At the building level, what are key design factors that drive value to tenants?
• How does smart building technology integrate into workplace strategy goals?

Moderator:

• Marc Schwartzberg, CEO, Office Furniture Heaven

Panelists:

• Galina Breslav, Sr. Director – Asset Management, Nuveen
• Jake Elghanayan, Principal, TF Cornerstone
• Amit Persaud, NYC Development & Repositioning, View | Dynamic Glass
• Scott Philips, Director – Workplace Management, McDonald’s
• David Rotbard, Global Real Estate – Workplace Strategy, Verizon
• Megan Spinos, Director – Workplace Strategy, Vocon

Workers’ Paradise: Top Landlords and Tech Tenants Discuss the Best Money Can Buy

As top firms like Netflix and Google square off for the best and the brightest workers, office building owners and developers put in overtime to provide the most cutting-edge buildings and spaces possible. When competing at the top end of the industry, the result can be a worker’s paradise of location, views, design, technology and function. What do you give the tenant who has everything?

• How do tech tenants view real estate in their arsenal to attract top talent?
• How does price per square foot rank versus more qualitative priorities?
• What are the advantages to owner-occupied versus leased office buildings?
• When building on spec, how do office developers anticipate tenant needs?
• What latest technologies and hardware are going into new buildings and spaces?
• What KPIs can be measured and verified that positively affect productivity?

Moderator:

• Brendan Weiden, Partner, Jaros Baum & Bolles

Panelists:

• Marty Burger, CEO, Silverstein Properties
• Craig Henricksen, VP – Product, Kinestral
• David Klatt, SVP – Operations & Analytics, Logical Buildings
• Adam Lutz, Real Estate Project Executive, Google
• John Powers, EVP & Regional Manager – New York, Boston Properties

Networking Break

Tenant Experience: Hospitality as a Key Driver in Leasing & Workplace Decisions

Given the large amount of new office space coming online, many corporate tenants are taking the opportunity to move into brand new or newly re-developed space, supplementing with flexible office strategies to allow for a more diverse range of work options. The “software” of the space (including amenities, services, hospitality and tenant experience) often plays a big factor in choosing whether to renew or move, and where to go next. What are the key priorities in regards to tenant experience when making tough choices as the lease term draws near?

• How do larger corporate tenants view flexible office options today?
• What factors go into the negotiation to stay with the current landlord?
• How are office owners successfully encouraging tenants to stay or move?
• In what ways does tenant experience factor into leasing decisions?
• What are the most important services and amenities that attract tenants today?
• How much does price play a factor in leasing decisions?

Moderator:

• Abe Schlisselfeld, Partner, Marks Paneth

Panelists:

• Ellen Albert, Executive Vice President, Viacom
• Robert Finger, Founder, Fogarty Finger Architecture
• Nicole Meyer, Principal, Kushner Companies
• Richard Morell, EVP – Business Development, Equiem
• Gregg Weisser, Executive Managing Director, Moinian Group

Future Proof: How Georgia Pacific Retooled Their Headquarters to Attract and Retain Top-tier Talent

Georgia Pacific’s Headquarters was designed in the 1980’s. The design and furnishings did not support attracting and retaining talent. GP needed to accommodate the way people are working now and will work in the future. Come hear this special talk from Georgia Pacific executive Andrew Schindler on key decisions GP made when remodeling over 550,000 square feet, and gain new ideas to apply to your firm’s unique situation.

• How to make most of your real estate for talent attraction?
• How to build today to allow for flexibility in the future?
• When to incorporate third party leases to add vibrancy?
• Which design choices lead to productivity increases and energy savings?
• How much space to allocate per employee?
• When to deploy a new digital backbone to your building’s infrastructure?

Presenter:

• Andrew Schindler, Senior Program Director, Georgia-Pacific

Dock 72: Lessons Learned Creating the Next Generation Waterfront Workplace

Dock 72 is the latest office building to come online in New York City. Located in the Brooklyn Navy Yard and anchored by WeWork, the building represents the confluence of next-generation office building, space and workplace trends. Come hear Bill Rudin, CEO at Rudin Management, discuss the difficult obstacles that were faced and the innovative–and, often inspiring–choices that were made to bring this building to life. What lessons can we all learn from this experience?

Keynote:

• Bill Rudin, CEO, Rudin Management

Interviewed by:

• Jonathan Mechanic, Partner & Chairman, Real Estate Department, Fried Frank

Closing Remarks, Event Conclusion & Refreshments

Office Owners / Developers / Managers Roundtable

Corporate Occupier / Tenant Roundtable