EVP – Head of Marketing & Retail Leasing
As the Executive Vice President – Head of Marketing and Retail Leasing at RXR Realty, Ms. Arcaro is responsible for overseeing the marketing and communications of RXR Realty’s 25.6 million square feet of commercial assets in Manhattan and the surrounding region, as well as the concepts, design strategy, marketing and strategic branding initiatives for 6,200 multi-family units in planning across the region. As the Head of Retail Leasing, Ms. Arcaro oversees the strategy and implementation for the 1.1 million sf of retail space across RXR’s portfolio.
Prior to joining RXR, Ms. Arcaro served as Managing Director of Business Development for SHVO, a luxury real estate company, where she was integral to key elements of the business, comprising capital raising, EB5 financing, hotel partner relations, retail activity and sales/marketing efforts. Ms. Arcaro was senior member in the company’s strategic growth initiatives, effectuating a $3.5 billion investment and development pipeline in a 24-month period.
Previously, Ms. Arcaro served as Senior Vice President of Marketing at Vornado Realty Trust, one of the largest publicly traded REITs in the U.S. with over 100 million square feet across multiple markets during her time there. At Vornado, Ms. Arcaro was responsible for creating and implementing marketing strategies including office, retail, residential, and hotel properties, new developments and major asset repositions. Ms. Arcaro oversaw Vornado’s major branding initiatives. Among her accomplishments includes building an interdisciplinary, multi award-winning marketing program for Vornado’s corporate, New York, and street retail platforms, which included innovations in digital marketing and technologies, as well as industry-leading sales centers and product positioning. She oversaw the marketing and communications plan of the company’s nationally recognized sustainability program, and also created a successful public holiday tradition in partnership with the San Francisco 49ers in California.
Prior to Vornado, Ms. Arcaro was a commercial real estate broker working on tenant representation, landlord agency, consulting services and investment opportunities for multinationals and institutional organizations.
Ms. Arcaro has been listed consistently since 2018 as one of New York’s Real Estate Power Women. She is a member of the Leadership Committee of the American Lung Association. Ms. Arcaro has produced award-winning feature length and short films featured at SXSW and Sundance Film Festivals, including a critically and politically hailed feature on conditions of Veterans, which garnered over 12 awards and coverage in the Washington Post, International Herald Tribune, and the New York Times.