Rita Crawford
SVP – Operations
Sequoia

An experienced leader in multifamily operations with specific geographic expertise in the Pacific Northwest. Responsible for overseeing day-to-day business functions and key decision-making which ultimately drive profitability of the portfolio. Work cross-functionally with local property management teams and corporate headquarters to ensure effective implementation of strategic plans; such examples include execution of revenue enhancing, retention based, value-add, and marketing initiatives.

PROVEN AREAS OF PERFORMANCE:
Budget Management & Forecasting
Asset Management & Preservation
Curb Appeal & Maintenance Oversight
CAPEX Proposals & Project Management
Market Pricing & Trends
Solutions-Oriented, Critical Thinker
Recruitment & On-Boarding
Employee Coaching & Counseling
Training & Development