Paula McDonald Rhodes
President & Co-Founder
Paula McDonald Rhodes is the President and co-founder of InVictus Development with responsibility for managing or monitoring all aspects of the development process from inception through completion, lease-up, and operations. Prior to forming Invictus, Ms. Rhodes was Norstar Development USA’s Director of Project Development in charge of development of all Norstar multifamily, affordable, and workforce housing projects in the States of Florida and Alabama. From 2006 – 2015, Ms. Rhodes was responsible for managing on behalf of Norstar all aspects of the Florida and Alabama development process from beginning to end, including identification of projects, site development, construction, financing, operation, and compliance. Ms. Rhodes brings over 20 years of legal experience in the areas of real estate and business financing, having worked for more than 15 years for the law firm of Carlton Fields in Tampa, Florida where she was an equity shareholder. After leaving Carlton Fields in 2001 and prior to joining Norstar in 2006, Ms. Rhodes served as embedded counsel for Raymond James Tax Credit Funds, Inc. in St. Petersburg, Florida where she was responsible for all aspects of the syndication of low-income housing tax credits at both the investor and developer level. Ms. Rhodes received her Bachelor’s degree from the Institute of Policy Sciences and Public Affairs, Duke University, and her law degree from Duke University School of Law. Immediately following graduation from law school, Ms. Rhodes served as a judicial law clerk on the United States Court of Appeals for the D.C. Circuit. From March 2016 – March 2019, Ms. Rhodes has served as the Chair of the Board of Directors and President of the Coalition of Affordable Housing Providers, Florida’s affordable housing industry vehicle for advocating legislative initiatives, promoting the affordable housing industry through networking and disseminating information, and acting as liaison to Florida Housing Finance Corporation to promote the private sector, local government, and public housing authority interests. She remains an active member of CAHP’s Board. Ms. Rhodes is a frequent invited speaker at various industry conferences, including the Florida Housing Coalition Annual Conference, Novogradac’s Annual Tax Credit Developers Conference, and the Affordable Housing Investor’s Council Spring Meeting, addressing topics such as Fair Housing in the wake of the Supreme Court’s Decision in Inclusive Communities, NCSHA’s Updated Best Practices for state allocating agencies, Florida response to the effects of climate change and its impacts on building affordable housing.