Alison Halllberg

Alison Hallberg
Executive Director
PGIM Real Estate

Alison Hallberg is an executive director at PGIM Real Estate and is the U.S. Retail Asset Management sector head. Based in Madison, New Jersey, Alison is responsible for overseeing the firm’s 21+ million square foot national shopping center portfolio. Alison is PGIM’s senior retail specialist involved with open-air shopping center and mixed-use investment strategies.

Previous to her current role, Alison oversaw the asset management functions across the Northeast and Mid-Atlantic regions for the retail sector which comprised of over 5.8 million square feet and $1.7 billion.

Prior to her regional asset management role, Alison lead the retail asset management team for PGIM Real Estate’s flagship core equity real estate fund where she oversaw strategy, new asset selection, and asset management for the fund’s $4.7 billion retail and mixed-use portfolio totaling 13 million square feet.

With over 17 years of asset management experience with the firm, Alison has covered multiple asset classes including office, retail, multifamily, hotel, self-storage and manufactured housing across PGIM Real Estate’s open-end core, core-plus and value-add funds.

Alison is the Chairperson for PGIM’s Real Estate’s Retail Innovation Council as well as the co-lead for the NY/NJ ILN Committee which focuses on the firm’s DEI initiatives. Alison also serves on the VTS Retail Advisory Board and a member of ULI’s CRC Green Council. She is an active member of ICSC, serving as a member on the Board of Trustees (2021-2023) and was named by ICSC as a 4 Under 40 honoree in 2021.

Alison has a bachelor’s degree in finance, with a minor in international business, from Pennsylvania State University and a master of business administration from New York University.