Adelina Wong Ettelson
Global Head of Residences Marketing
Mandarin Oriental Hotel Group
ENTREPRENEURIAL, CREATIVE, STRATEGIC BRANDING.
Deep experience in domestic & international markets in luxury fashion (Dior. Mulberry. DKNY), retail (Shanghai Tang), real estate (Corcoran Sunshine) and hospitality (Mandarin Oriental). Led, managed and inspired multi-lingual multinational teams. Fluent in Cantonese. Conversant in Mandarin, French. An experienced brand strategist from start-ups to global brands engaging in online & offline channels. Proven track record delivering revenue-generating, 360-degree marketing plans. Strong C-suite communicator and business exec with the intellectual and persuasive capability to interact with a wide variety of stakeholders. A creative and innovative senior leader, team builder and storyteller with a sense of humor.
Specialties: brand strategy, international marketing, strategic planning, thought leadership, marketing communications strategy, new business development, digital marketing, content creation, cross-functional team leadership, experiential marketing, strategic partnerships, CRM, creative and product development, C-suite presentations, Fashion, Luxury, Hospitality & Lifestyle, Residential Development Marketing, Global Branding.