Hero or Zero? The Future of Apartment Development & Investment across Southern California

Hero or Zero? The Future of Apartment Development & Investment across Southern California
August 12, 2020

We are in unprecedented times. The state of the market 12 months ago seems like a bygone era. Just a short while ago, the biggest concern was rent control. That seems like a million years ago now. In 2020, we are faced with a global pandemic, social unrest and massive unemployment. And what’s more, California’s plans to reopen have been stymied for the time being. Developers are itching to get their pipelines restarted, while investors sit on the sidelines with piles of cash waiting to see how things will play out. How are these factors impacting the apartment industry across Southern California?

  • How have rental rates, rent payments and occupancy held up since March?
  • How is unemployment affecting the outlook for the apartment industry across SoCal?
  • Which cities across the region are suddenly more attractive in light of the pandemic?
  • Where is development restarting and what can we expect in light of reopenings?
  • How has the current situation affected construction costs, availability and timelines?
  • In what ways has the pandemic created new opportunities for distressed deals and projects?


  • Jim Markel, VP & Regional Manager – Encino, Marcus & Millichap


  • Kevin Kaberna, Executive Director – Investment, Greystar
  • Paul Keller, Chairman, Mack Development
  • Chad Sanderson, Senior Principal, Bascom Group
  • Neil Shekhter, CEO, NMS Properties

Get Involved!

Samantha Williams
Event Director

Powered by GreenPearl
Private Label Conferences

We believe in the magic that happens when the smartest, boldest minds come together resulting in business growth and industry evolution. We build high-value events that foster relationships, tap into intellectual wisdom, promote authentic interaction and create success for our clients.