The Money Pit: Updated Value-Add Strategies to Rethink the Rehab Game

The Money Pit: Updated Value-Add Strategies to Rethink the Rehab Game
September 23, 2020

Class B and C properties have in many areas been hit hardest by unemployment and non-payment of rent, and with cessation of the $600 per week unemployment stimulus payment, the situation may get worse. The typical Value-Add strategy involves buying up B and C properties and upgrading them, if not to Class A, at least to a higher quality product that attracts higher paying tenants. How has the pandemic changed all that, and what is the outlook for the value-add rehab model?

  • How are buyers finding and funding new deals in Northern California today?
  • In what ways has the risk profile of acquiring older properties changed?
  • How has the pandemic affected value-add construction projects?
  • Will we see a wave of distressed selling and, if so, how big will it be?
  • How has the crisis changed the rehab business plan? Are social amenities now less valued?
  • Which contactless technologies suddenly make a lot more sense to incorporate into refurbished properties?


  • Steven J. Seligman, FVP & Regional Manager, Marcus & Millichap


  • David Feinberg, CIO, Sack Properties
  • Kevin Guibara, President, Silicon Valley Real Estate Investments
  • Al Pace, CEO, Pacific Urban
  • Jackie Todesco, SVP – Asset Management, AvalonBay Communities
  • Peter Wilson, President, PTLA Real Estate Group

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Samantha Williams
Event Director

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