West & Central Florida Multifamily Online Conference Videos

Monday, April 19
10:00 – 11:00 AM ET

Keynote Conversation with Albert Berriz, Chief Executive Officer, McKinley

Come hear from Albert Berriz, CEO of McKinley, one of the most prolific owners of apartments in Tampa and Orlando areas. McKinley owns and operates a $4.6 billion dollar real estate portfolio, with 1,000 full time staff members, consisting of over 20,000 apartment units.

Tuesday, April 20
10:00 – 11:00 AM ET

National & Florida Regional Apartment State of the Market Presentation

Marcus & Millichap’s Senior Vice President – Multifamily Division, John S. Sebree, will present the current state of the market, comparing and contrasting trends across key markets in Florida with comparable apartment markets across the country, with a special focus on the Tampa and Orlando areas. Learn how supply and demand for apartments interplay for key cities across Florida, as well as key indicators of how recent events are shaping demand, rents and delivery of new units.

Tuesday, April 20
11:30 AM – 12:30 PM ET

Apartment Industry Outlook and Emerging Trends panel

The West & Central Florida apartment industry has been a “tale of two cities”. While Tampa/St. Pete has fared relatively well, Orlando–recently the top apartment development market in the country by units–has been hit hard. Areas where folks can work from home have seen only minor drops in collections and occupancy, while hospitality-fueled markets have been devastated by the health crisis. That said, the pandemic and winter storms have accelerated in-migration to Florida. We are in unprecedented times with few historical comparisons to rely on. What does the next twelve months look like for multifamily operations, investment and development in Florida?

Wednesday, April 21
10:00 – 11:00 AM ET

Multifamily Finance & Investment in a Changed World panel

In the spring, the pandemic had derailed most deals, with only the most motivated of sellers proceeding to close. Meanwhile, equity sources largely pulled back waiting to see how the pandemic, unemployment and reopenings will affect rent payments, rent levels and occupancy rates, among other key metrics. Now that we’ve seen that rent collections are much better than feared, buyers are re-entering the market, driving new deals forward, some at discounts and some at or above pre-COVID prices. Lenders as well are starting to re-engage at acceptable LTVs. What’s next for multifamily capital markets, and will there be special opportunities created by the pandemic? Join this special online panel to learn more about the state of capital markets, both debt and equity for multifamily deals across Florida.

Wednesday, April 21
11:30 AM – 12:30 PM ET

Updated Value-Add Strategies to Rethink the Buy-Fix-Sell Game panel

Class B and C properties have in some areas been hit harder by unemployment and non-payment of rent, and with the delay in stimulus payments, the situation appears to be getting worse for some. The typical Value-Add strategy involves buying up B and C properties and upgrading them, if not to Class A, at least to a higher quality product that attracts higher paying tenants. How has the pandemic changed all that, and what is the outlook for the value-add rehab model in Florida?

Thursday, April 22
10:00 – 11:00 AM ET

Property Management Technology and Innovation in a Time of Crisis panel

With infection rates dropping rapidly, multifamily operators are breathing a sigh of relief, but we are not out of the woods yet. During the pandemic, operators have been challenged to manage their properties safely and in new ways. New technologies and processes have emerged, many of which are likely to become a permanent part of best practices going forward. This session seeks to bring to the surface what multifamily operators have learned, what innovations they plan to keep, and which ones they will discard once the pandemic subsides.

Thursday, April 22
11:30 AM – 12:30 PM ET

Apartment Construction & Design Pandemic-Driven Challenges and Solutions panel

The COVID crisis has driven an enormous number of changes in the short term, but how many of these changes will become permanent? In the near term, construction projects have been greatly affected but not always for the worse, with increased availability of contractors and workers to get the job done. But, with the cost of lumber going through the roof and possible demand shifts in how apartments should be designed, the way forward is not an easy one. In the long term, developers and re-developers are rethinking how properties should be designed, as well as what unit mix makes sense in light of social distancing and increased work-from-home tenants.

Friday, April 23
10:00 – 11:00 AM ET

Multifamily Operator, Investor, Developer Tax Minimization Workshop

  • Get the latest insight on minimizing income tax from your real estate in 2021
  • Discover recent changes to federal tax statutes that you can put to good use
  • Find out how you can grow your cash flow through innovative ancillary income ideas

Conference Chairs

Marcus & Millichap

Founded in 1971, Marcus & Millichap is a leading specialist in commercial real estate investment sales, financing, research and advisory services, with more than 2,000 investment sales and financing professionals located throughout the United States and Canada. The firm has perfected a powerful system for marketing properties that combines investment specialization, local market expertise, the industry’s most comprehensive research, state-of-the-art technology, and relationships with the largest pool of qualified investors. In 2019, the firm closed 9,726 transactions with a value of $49.7 billion.


Institutional Property Advisors (IPA) is a unique platform created to support the needs of institutional and sophisticated private investors. IPA is centered around a select national network of institutionally qualified brokerage professionals and supported by a robust technology platform and highly regarded research. IPA’s unique combination of real estate investment expertise, industry-leading technology, superior support services and acclaimed research will offer customized solutions for the acquisition and disposition of institutional multifamily properties and portfolios.

2021 Sponsors

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