Southern California Multifamily Online Conference Videos

Tuesday, August 11

Multifamily State of Market: National vs. Southern California

Marcus & Millichap’s Senior Vice President – Multifamily Division, John S. Sebree, will present the current state of the market, comparing and contrasting trends across Southern California with key comparable apartment markets across the country. Learn how supply and demand for apartments interplay for key cities across Southern California and the west coast, as well as key indicators of how the pandemic is shaping demand, rents and delivery of new units.

Wednesday, August 12

Hero or Zero? The Future of Apartment Development & Investment across Southern California

We are in unprecedented times. The state of the market 12 months ago seems like a bygone era. Just a short while ago, the biggest concern was rent control. That seems like a million years ago now. In 2020, we are faced with a global pandemic, social unrest and massive unemployment. And what’s more, California’s plans to reopen have been stymied for the time being. Developers are itching to get their pipelines restarted, while investors sit on the sidelines with piles of cash waiting to see how things will play out. How are these factors impacting the apartment industry across Southern California?

Thursday, August 13

Rent Control? Ah, Yes, Those Were the Good Ol’ Days: A Regulatory Update

Rent Control

Remember 2019 and how the legislature somehow got rent control passed despite it being shot down by the voters of California? Remember what a terrible time that seemed? Welcome to the dystopian future where public health crises, eviction moratoriums and rent strikes are the new normal. Join this special session to hear the latest on the regulatory environment in a mid-pandemic world and how this will likely play out once the public health crisis has passed. What are the governor, the state legislatures, and the local mayors and councils doing, and how will it affect your multifamily business? Specifically, what is on the ballot for this fall? Prop 10 2.0?

Friday, August 14

Elections, Viruses & Protests, Oh My!:
Multifamily Investment & Finance Velocity & Deal Flow in a Topsy Turvy World

In the spring, the pandemic had derailed most deals, with only the most motivated of sellers proceeding to close. Meanwhile, equity sources largely pulled back waiting to see how the pandemic, unemployment and reopenings will affect rent payments, rent levels and occupancy rates, among other key metrics. Now that we’ve seen that rent collections are much better than feared, buyers are re-entering the market, driving new deals forward, some at discounts and some at or above pre-COVID prices. Lenders as well are starting to re-engage at acceptable LTVs. What’s next for multifamily capital markets, and will there be special opportunities created by the pandemic? Join this special online panel to learn more about the state of capital markets, both debt and equity for multifamily deals across Southern California.

Monday, August 17

Keynote: Bob Hart, President & CEO, TruAmerica Multifamily

Keynote Bob Hart

Interviewed by:

  • John S. Sebree, Senior Vice President – Multifamily Division, Marcus & Millichap

Tuesday, August 18

New Exclusive Investment Opportunities Showcase

Investment Opportunities Showcase

Join us for a 1-hour New Exclusive Listings presentation. Our team of Southern California Regional Managers will guide you through our inventory across the United States and Canada with a focus on Multifamily properties. These listings have been brought to market in the last 30 days and include new price reductions! A digital booklet containing these listings will be available to attendees.

Wednesday, August 19

The New Normal: Updated Strategies to Rethink the Rehab Game

Class C properties have been hit hardest by unemployment and non-payment of rent, while Class A properties have thus far been unscathed, although a prolonged period of economic depression could change that. The typical Value-Add strategy involves buying up B and C properties and upgrading them, if not to Class A, at least to a higher quality product that attracts higher paying tenants. How has the pandemic changed all that, and what is the outlook for the value-add rehab model?

Thursday, August 20

Get More Now: New Tax Credit & Incremental Ancillary Income Opportunities Workshop

  • Get the “Masterclass Playbook” on implementing enhanced Stimulus Plan offerings now
  • Learn how to maximize bonus depreciation, NOL carryback, immediate refunds and cash flow generators
  • Discover how you can monetize your apartment property rooftops with the 5G cell site installations

Conference Chair

Marcus & Millichap

Founded in 1971, Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services, with close to 2,000 investment sales and financing professionals in over 80 offices throughout the United States and Canada. The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area; the industry’s most comprehensive investment research; a long-standing culture of information sharing; relationships with the largest pool of qualified investors; and state-of-the-art technology matching buyers and sellers. In 2018, the firm closed nearly 10,000 transactions with a sales volume of approximately $46.4 billion.

2020 Sponsors

Sponsors of the Marcus & Millichap / IPA Multifamily Forum: Southern California are typically industry vendors and service providers looking to secure new business from medium to large sized multifamily and/or office portfolio operators.

Lone Oak Fund
Turnaround Solutions

Samantha Williams
Event Director

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We believe in the magic that happens when the smartest, boldest minds come together resulting in business growth and industry evolution. We build high-value events that foster relationships, tap into intellectual wisdom, promote authentic interaction and create success for our clients.