Which way is up? The challenges and obstacles to the California apartment industry have never been greater. This also means there is hidden opportunity for smart players.

The cracks are beginning to show, as the virus infections re-surge and rent collections for some units dip by as much as 18%. What does the pandemic mean for collections, pricing, leasing, development, investment and the regulatory environment at local, state and national levels? Most importantly, what does it mean for you and your business?

Join the Marcus & Millichap Multifamily Forum: Northern California in a re-imagined, all-digital, online conference format. Spanning ten days from September 15 to 24, the conference has been organized in brief, easy-to-consume portions to minimize disruption to your work and personal life. Join live to interact directly with speakers through the Q&A feature, or view the recordings on your own time. Either way, don’t miss the limited group networking opportunities that will allow you to connect with your peers directly to forge new connections and re-establish existing relationships.

Reasons to Attend:

  • Find out what top multifamily owners, managers, developers and investors are thinking and doing
    in the SF Bay Area and Sacramento area markets
  • Get the latest information on equity and debt financing for multifamily properties
  • Learn how the pandemic has affected your peers’ business and what they are doing about it
  • Pool your ideas on reopening plans and social amenity usage best practices
  • Discover the current thinking regarding future distressed buying opportunities
  • Explore how multifamily value add rehab is changing in light of the public health crisis
  • Identify new technology that is now suddenly more useful and relevant
  • Connect directly through one of the limited networking opportunities

What You Get:

  • 5 panels held on separate days to minimize the disruption to your schedule
  • Keynote with Rob Rosania, Founder & Lead Visionary, Maximus Real Estate Partners
  • Market data presentation by Marcus & Millichap’s National Director of Multifamily
  • Workshop on new tax credits from recent legislation as well as cell tower income
  • Group networking to connect with other industry principals and professionals
  • Recordings of each session to allow you to view or review when you like (optional)
  • Conference Directory of all attendees who opt-in to the directory (optional)
  • Discounted access to the in-person conference in 2021 (optional)
  • Join one of the closed-door peer-to-peer roundtables (requires invitation)

Get Involved!

Samantha Williams
Event Director
sam@greenpearlevents.com

Keynote Speaker

Rob Rosania

Rob Rosania
Founder & Lead Visionary
Maximus Real Estate Partners

Who Attends

Each year over 700 attend from organizations such as the following multifamily owners, investors and developers.

  • A B Cole Properties
  • Acacia Capital
  • Acclaim Companies
  • AEW Capital Management
  • AIG Global Real Estate
  • Altus Equity Group
  • Anchor Valley Partners
  • Anton Development
  • Ares Management
  • AvalonBay
  • Avesta Development Group
  • Ballast Investment
  • Barings Multifamily Capital
  • Bascom San Francisco
  • Beckett Capital
  • Bentall Kennedy
  • Berkshire Group
  • Blake Griggs Properties
  • Braddock and Logan Services
  • Brass Rail
  • Bridge Partners
  • BUILD
  • Calvera Partners
  • Canyon Partners Real Estate
  • Carmel Partners
  • Castle Companies
  • Charge Partners
  • Chicago Title
  • Chinese American Real Estate Association
  • City of Redwood City
  • Cresleigh Homes
  • Dansun
  • Demmon Partners
  • DM Development Partners
  • Ecobalance Solutions
  • Equity Residential
  • Essex Property Trust
  • Evvia and Kokkari Restaurants
  • Fairfield Residential
  • FCMC
  • FHN
  • Fore Property Company
  • FORMA Development Design Management
  • Fowler Property Acquisitions
  • FPI Management
  • GD Commercial
  • Geissler Properties
  • Genzon Investment Group
  • Gilbane Development
  • Greenheart Land
  • Greenleaf Real Estate Capital
  • Greystar
  • Grosvenor
  • Hanover Finanical
  • HCV-VYTC
  • Hibridge Properties
  • Highland Villas Associates
  • Hines
  • HL Asset Management
  • Home Advantage
  • Horizon Real Properties Holdings
  • Intercontinental Real Estate Corporation
  • Interstate Equities
  • Jackson Square Properties
  • JB Matteson
  • JCM Partners
  • JETT Landscape Architecture + Design
  • Kastle Systems
  • Kennedy Wilson Multifamily
  • Kilroy Realty
  • Kylli
  • Lagoon Property
  • Land and Houses USA
  • Landcap Investment Partners
  • Ledcor Properties
  • LeEco
  • Legacy Partners Residential
  • Lindskog Family Investments
  • Local Capital Group
  • Loka Properties
  • LS Ventures
  • Madison Park Financial Corporation
  • Mann Properties
  • Mitsui Fudosan America
  • MJD Associates
  • ML Santos Commercial RE
  • MNM Partners
  • Morse Management
  • Multifamily Investment Partners
  • Mynd Property Management
  • Nation Home Financial
  • Nearon Enterprises
  • New Cities Development
  • Oakmont Properties
  • O’Brien Homes
  • Opus Bank
  • Pacific Realty Partners
  • Pacific Rim Financial Corporation
  • Pacific Urban Residential
  • Pike & Company Public Relations
  • Pippin Property Group
  • Postcard Properties
  • Prado Group
  • Presidio Bank
  • Presidio Development Partners
  • Priya Living
  • Prometheus
  • Prometheus Real Estate Group
  • PTLA Real Estate Group
  • Raintree Partners
  • Real Equity Group One
  • Real Estate Transformation Group
  • RealtyShares
  • Reliant Group Management
  • Resource Furniture
  • Ridge Capital Investors
  • Sack Properties
  • Sansome Pacific Properties
  • Sares-Regis Group
  • Security Properties
  • Shea Properties
  • SiliconSage Investments
  • Spatz Development Company
  • Spirit Living Group
  • Sridhar Equities
  • St. Regis Properties
  • Stanford University Real Estate
  • StarConCorp
  • Stewart Title Guaranty Company
  • Stockbridge
  • Structure Properties
  • SummerHill Apartment Communities
  • TGL Capital Group
  • Thor Equities
  • Tilden Properties
  • Tim Lewis Communities
  • Trion Properties
  • Tzadik Management
  • UBS Realty Investors
  • Universal Paragon Corporation
  • USA Multifamily Housing
  • Valiance Capital
  • Veritas Investment Group
  • Veritas Investments
  • VMWP Architecture/Urban Design
  • Walden Development
  • Waterton Associates
  • Whiting Ventures
  • Windy Hill Property Ventures
  • Winn Residential
  • Wood Partners
  • Worthing Capital

Northern California Multifamily Online Conference 2020 Agenda

September 15 – 24, 2020

Schedule of Online Sessions

Tuesday, September 15
10:00 AM – 11:00 AM PDT

Multifamily State of Market: National vs. Northern California

Marcus & Millichap’s Senior Vice President – Multifamily Division, John S. Sebree, will present the current state of the market, comparing and contrasting trends across Northern California with key comparable apartment markets across the country. Learn how supply and demand for apartments interplay for key cities across Northern California and the West Coast, as well as key indicators of how the pandemic is shaping demand, rents and delivery of new units.

Presented by:

  • John S. Sebree, Senior Vice President – Multifamily Division, Marcus & Millichap

Tuesday, September 15
11:00 AM – 12:00 PM PDT

Opening Networking Reception

Join this special networking session to discuss and debate key industry trends. Anticipated topics include: Future Demand: Suburban vs Urban, Distressed Investing Outlook, Economic & Demographic Changes.

Wednesday, September 16
8:30 AM – 10:00 AM PDT

Private Roundtable for Multifamily Operations Leaders

This 90-minute online session is exclusive to multifamily operations leaders. This is an invite-only session.

This is an invite-only session. Contact Samantha Williams at sam@greenpearlevents.com. If you are interested in participating.

Wednesday, September 16
10:00 AM – 11:00 AM PDT

Mission Impossible: Multifamily Investment & Development Outlook in the SF Bay Area and across Northern California

We are in unprecedented times. The state of the market 12 months ago seems like a bygone era. Just a short while ago, the biggest concern was rent control. That seems like a million years ago now. In 2020, we are faced with a global pandemic, social unrest and massive unemployment. And what’s more, California’s plans to reopen have been stymied for the time being. Developers are itching to get their pipelines restarted, while investors sit on the sidelines with piles of cash waiting to see how things will play out. Further complicating matters is the general anti-development sentiment that continues in Northern California as well as the threat of Prop 21 this November. How are these factors impacting the apartment industry across Southern California?

  • How have rental rates, rent payments and occupancy held up since March?
  • How is unemployment affecting the outlook for the apartment industry across Northern California?
  • Which cities across the region are suddenly more attractive in light of the pandemic?
  • What is the state of multifamily investment and development activity and pipeline?
  • How has the current situation affected construction costs, availability and timelines?
  • In what ways has the pandemic created new opportunities for distressed deals and projects?
  • How likely is Proposition 21 to pass this November and what would it mean to the industry?

Thursday, September 17
10:00 AM – 11:00 AM PDT

Trading Places: Multifamily Finance & Investment in a Changed World

In the spring, the pandemic had derailed most deals, with only the most motivated of sellers proceeding to close. Meanwhile, equity sources largely pulled back waiting to see how the pandemic, unemployment and reopenings will affect rent payments, rent levels and occupancy rates, among other key metrics. Now that we’ve seen that rent collections are much better than feared, buyers are re-entering the market, driving new deals forward, some at discounts and some at or above pre-COVID prices. Lenders as well are starting to re-engage at acceptable LTVs. What’s next for multifamily capital markets, and will there be special opportunities created by the pandemic? Join this special online panel to learn more about the state of capital markets, both debt and equity for multifamily deals across Northern California.

  • How have deal terms and underwriting changed due to the pandemic?
  • How are banks and other lenders adjusting their LTVs and covenants?
  • Which equity investors are actively investing in deals right now?
  • Which types of deals have fallen out of favor and which are on the rise?
  • What unique opportunities has the current situation created for equity investors?

Thursday, September 17
11:00 AM – 11:30 AM PDT

VIP Networking Reception

Reserved for select multifamily principal attendees, speakers and conference sponsors, this special VIP reception allows industry leaders to connect directly.

Friday, September 18
10:00 AM – 11:00 AM PDT

Big Time: Apartment Construction & Design Pandemic-Driven Challenges and Solutions

The COVID crisis has driven an enormous number of changes in the short term, but how many of these changes will become permanent? In the near term, construction projects have been greatly affected but not always for the worse, with increased availability of contractors and workers to get the job done. In the long term, developers and re-developers are rethinking how properties should be designed, as well as what unit mix makes sense in light of social distancing and increased work-from-home tenants.

  • How have construction projects that are underway been affected by the crisis?
  • What is the impact upon projects that are in the pipeline but not yet started?
  • How are developers and designers rethinking the unit mix of future properties?
  • How are interiors being re-considered? What features are suddenly more attractive?
  • How is the overall layout of amenities and common spaces being rethought?
  • What materials are safer to prevent transmission of viruses and other pathogens?
  • What will the long term consequences to the construction and design industries be?

Monday, September 21
10:00 AM – 11:00 AM PDT

The Money Pit: Updated Value-Add Strategies to Rethink the Rehab Game

Class C properties have in many areas been hit hardest by unemployment and non-payment of rent, while Class A properties have thus far mostly unscathed, although a prolonged period of economic depression could change that. The typical Value-Add strategy involves buying up B and C properties and upgrading them, if not to Class A, at least to a higher quality product that attracts higher paying tenants. How has the pandemic changed all that, and what is the outlook for the value-add rehab model?

  • How are buyers finding and funding new deals in Northern California today?
  • In what ways has the risk profile of acquiring older properties changed?
  • How has the pandemic affected value-add construction projects?
  • Will we see a wave of distressed selling and, if so, how big will it be?
  • How has the crisis changed the rehab business plan? Are social amenities now less valued?
  • Which contactless technologies suddenly make a lot more sense to incorporate into refurbished properties?

Tuesday, September 22
10:00 AM – 11:00 AM PDT

The Landlord: Property Management Technology and Innovation in a Time of Crisis

With Northern California reopening and then reversing, multifamily operators are challenged to manage their properties safely amid the Coronavirus pandemic. New plans and action steps are emerging, and this session seeks to bring to the surface what multifamily operators are seeing and doing at this time, as well as how technology and innovation can be used to solve specific pain points:

  • How are rent collections doing by property class and location?
  • What has been the impact upon owners from eviction moratoriums?
  • How are occupancy and leasing numbers going?
  • What strategies are savvy landlords using to lease up new / vacant units?
  • Which suppliers are reliable sources of PPE equipment?
  • What contactless technology is working well for leasing as well as management?
  • How do operators keep track of competitors’ concessions in a rapidly changing market?
  • What do you do about tenants who stopped paying and won’t communicate?
  • Which changes to property management are likely to be permanent?

Wednesday, September 23
8:30 AM – 10:00 AM PDT

Private Roundtable for Multifamily Development Leaders

This 90-minute online session is exclusive to multifamily development leaders. This is an invite-only session.

This is an invite-only session. Contact Samantha Williams at sam@greenpearlevents.com. If you are interested in participating.

Wednesday, September 23
10:00 AM – 11:00 AM PDT

Limitless: New Tax Credit & Incremental Ancillary Income Opportunities Workshop

  • Get the “Masterclass Playbook” on implementing enhanced Stimulus Plan offerings now
  • Learn how to maximize bonus depreciation, NOL carryback, immediate refunds and cash flow generators
  • Discover how you can monetize your apartment property rooftops with the 5G cell site installations

Presented by:

  • Mike D’Onofrio, Managing Director, Engineered Tax Services

Thursday, September 24
10:00 AM – 11:00 AM PDT

Keynote: Rob Rosania, Founder and Lead Visionary, Maximus

Rob Rosania is leading the creation of a new paradigm in urban living in the San Francisco Bay Area. Under Rob’s vision and leadership, Maximus is transforming Parkmerced into an urban eco-neighborhood of nearly 9,000 apartments over a 20-year span. Hear how the pandemic has affected Rob’s business and how he envisions the future of multifamily in a post-COVID world.

Northern California Multifamily Online Conference 2020 Agenda

September 15 – 24, 2020

Schedule of Online Sessions

Tuesday, September 15
10:00 AM – 11:00 AM PDT

Multifamily State of Market: National vs. Northern California

Presented by:

  • John S. Sebree, Senior Vice President – Multifamily Division, Marcus & Millichap

Tuesday, September 15
11:00 AM – 12:00 PM PDT

Opening Networking Reception

Wednesday, September 16
8:30 AM – 10:00 AM PDT

Private Roundtable for Multifamily Operations Leaders

This is an invite-only session. Contact Samantha Williams at sam@greenpearlevents.com. If you are interested in participating.

Wednesday, September 16
10:00 AM – 11:00 AM PDT

Mission Impossible: Multifamily Investment & Development Outlook in the SF Bay Area and across Northern California

Thursday, September 17
10:00 AM – 11:00 AM PDT

Trading Places: Multifamily Finance & Investment in a Changed World

Thursday, September 17
11:00 AM – 11:30 AM PDT

VIP Networking Reception

Friday, September 18
10:00 AM – 11:00 AM PDT

Big Time: Apartment Construction & Design Pandemic-Driven Challenges and Solutions

Monday, September 21
10:00 AM – 11:00 AM PDT

The Money Pit: Updated Value-Add Strategies to Rethink the Rehab Game

Tuesday, September 22
10:00 AM – 11:00 AM PDT

The Landlord: Property Management Technology and Innovation in a Time of Crisis

Wednesday, September 23
8:30 AM – 10:00 AM PDT

Private Roundtable for Multifamily Development Leaders

This is an invite-only session. Contact Samantha Williams at sam@greenpearlevents.com. If you are interested in participating.

Wednesday, September 23
10:00 AM – 11:00 AM PDT

Limitless: New Tax Credit & Incremental Ancillary Income Opportunities Workshop

Presented by:

  • Mike D’Onofrio, Managing Director, Engineered Tax Services

Thursday, September 24
10:00 AM – 11:00 AM PDT

Keynote: Rob Rosania, Founder and Lead Visionary, Maximus

Conference Chair

Marcus & Millichap

Founded in 1971, Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services, with more than 1,700 investment professionals in offices throughout the United States and Canada. The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area; comprehensive investment research; a long-standing culture of information sharing; relationships with the largest pool of qualified investors; and state-of-the-art technology matching buyers and sellers. In 2016, the firm closed 8,995 transactions with a sales volume of approximately $42.3 billion.

Sponsors

Sponsors of the Marcus & Millichap / IPA Multifamily Forum: Northern California are typically industry vendors and service providers looking to secure new business from medium to large sized multifamily and/or office portfolio operators.

ADT Security
ETS
IOTAS
Millennium Flats
SmartRent

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